{"id":1535,"date":"2015-01-14T09:17:40","date_gmt":"2015-01-14T09:17:40","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=1535"},"modified":"2026-01-16T11:00:26","modified_gmt":"2026-01-16T11:00:26","slug":"statistics-to-thrive-small-business","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/statistics-to-thrive-small-business\/","title":{"rendered":"Staggering Statistics to Thrive in Small Business"},"content":{"rendered":"<p>Small business statistics are easy to find and they inform us  about things, such as, 52% of small businesses are home-based and small  businesses account for more than 65% of all new jobs. These are some  interesting stats, but what do they have to do with your business? Maybe, this  information can help you yield more profits. Similarly, the following 9 stats  are just as critical for any small business and they can be used as a benchmark  to gauge performance of your business.<\/p>\n<h2>Total number of small businesses in the U.S.: 28 million<\/h2>\n<p>Keeping the stats aside, a huge number of small businesses mainly follow just one thread and that\u2019s of competition. The competition is for customer attention, customer loyalty, market opportunities, social media status, media buzz and much more. You market your business to get in front of the right customers at the right time for the right offer. Being invisible in the market won\u2019t work.<\/p>\n<h2>Average annual revenue of a small business: $3.6 million<\/h2>\n<p>What if you are unable to make $3.6m on an average and <a href=\"https:\/\/www.surveycrest.com\/blog\/survey-reveals-10-percent-of-tech-startups-flourish\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>you think your  startup business didn\u2019t flourish<\/strong><\/a> properly? Does that mean your  small business is a failure? No, that\u2019s not the case because many business  models do not require that huge an amount of revenue to thrive in the market.<\/p>\n<h2>Average annual revenue of a small business with a website: $5.03 million<\/h2>\n<p>In this modern era, no one can doubt the power of the web and no small business can survive without its online existence. If you still doubt that then you are missing out on an opportunity to increase your revenues extensively. The additional revenues generated through having a website may result in incredible profits.<\/p>\n<h2>Non-employer businesses average annual revenue: $44,000<\/h2>\n<p>Non-employer businesses make up a majority of small businesses which in turn makes an average of $44,000 annual revenue. Non-employer businesses are rigorously limited by time; it is impossible for one person to do everything on daily basis and without having help it is difficult to maximize profits.<\/p>\n<h2>71% of customers receive a quick brand response to complaints on social media<\/h2>\n<p>One of the negative things about social media is that if any  of your online complaint goes unanswered it might go viral in no time and ruin  your company\u2019s reputation. In order to avoid that, you must use the social  mediums positively and address all the problems and complaints promptly and publicly.  Once you start <a href=\"https:\/\/www.surveycrest.com\/blog\/best-customer-satisfaction-survey-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>dealing  with your customers individually and give swift feedback<\/strong><\/a>, it will  create a positive image in their minds and they will end up spreading positive  word of mouth about your brand.<\/p>\n<p>This attitude displays nothing but your commitment towards customers and how much you value them and their opinions and ultimately will earn you long term business opportunities.<\/p>\n<h2>53% of small businesses are with websites<\/h2>\n<p>Having a website for your business isn\u2019t an option but a necessity for small businesses these days. According to the stats, only 53% of the small businesses have actually developed their websites, rest are still under-developed which may bring harm to the business by inflicting a negative image and not generating any leads.<\/p>\n<h2>46% of small businesses do not work with an accountant<\/h2>\n<p>Now this is an astounding figure! This means that small businesses spend up to 80 hours every year, dealing directly with their federal taxes and that\u2019s a waste of two weeks\u2019 time. At least, it wouldn\u2019t be that costly if businesses could hire a seasonal CPA.<\/p>\n<h2>5% of small business websites are optimized for \u201cm-commerce\u201d<\/h2>\n<p>Businesses now need to be available on all possible platforms, especially, those which are preferred by their customers. Your business must have a strong mobile presence so that your customers could reach you through any device. 51% of customers are prone to buying via mobile-optimized sites and 4.8 billion people own cellphones worldwide.<\/p>\n<h2>72% of adults are active on social networks<\/h2>\n<p>If you were targeting only young and tech savvy customers then this rate could\u2019ve been greater.  If three quarters or more of your customers are socially active on different social media platforms like Facebook and Twitter, then your business must have its own social media marketing campaigns. The best way to motivate your customers is that you start living them and try to reveal the human side of your company. A strategic approach towards building your brand image through social media will affect your sales positively, and most importantly, it will connect you with your customers on different online platforms. For property-owning businesses, tax strategy can also have a measurable impact on cash flow. Recent data shows that a $3 million commercial property acquisition can generate approximately $250,000 in first-year federal tax savings <a href=\"https:\/\/www.recostseg.com\/post\/bonus-depreciation-2026\" target=\"_blank\" rel=\"noopener noreferrer\">by using cost segregation<\/a> in combination with 100% bonus depreciation.<\/p>\n<p>Operating and owning a small business means you are vulnerable to all sorts of challenges, but the rewards of defeating those challenges could be incredible. The study of statistics may offer some kind of benchmarks and help you analyze your business.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics.jpg\" alt=\"9 Critical Small Business Statistics\" title=\"9 Critical Small Business Statistics\" width=\"580\" height=\"1529\" class=\"alignnone wp-image-1536\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics.jpg 1000w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics-388x1024.jpg 388w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics-83x220.jpg 83w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics-95x250.jpg 95w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<h3>Embed this Infographic on your site using the html below:<\/h3>\n<p><code id=\"copytext\">&lt;br \/&gt;&lt;a href=\"https:\/\/www.surveycrest.com\/blog\/statistics-to-thrive-small-business\/\"&gt;&lt;br \/&gt;&lt;img src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/9-Critical-Small-Business-Statistics.jpg\" title=\"Staggering Statistics to Thrive in Small Business\" alt=\"Staggering Statistics to Thrive in Small Business\" border=\"0\" \/&gt;&lt;br \/&gt;&lt;\/a&gt;&lt;\/p&gt;<br \/>\n&lt;p&gt;by &lt;a href=\"http:\/\/www.surveycrest.com\/\"&gt;Surveycrest.com&lt;\/a&gt;&lt;br \/&gt;<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small business statistics are easy to find and they inform us about things, such as, 52% of small businesses are home-based and small businesses account for more than 65% of all new jobs. These are some interesting stats, but what do they have to do with your business? Maybe, this information can help you yield [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329,145],"tags":[],"class_list":["post-1535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-small-business"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":9,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"predecessor-version":[{"id":6509,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/1535\/revisions\/6509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/3891"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}