• Utilizing Resources Efficiently:<\/h2>\n
The challenging task in deciding the incentive is to create balance. Incentive should be high enough to stimulate interest, but low enough to avoid tainting the results. You need to know the art to utilize low incentives for getting right number of responses. The survey findings<\/a><\/strong> of Porter and Whitcomb in 2003 showed that more is NOT better; they divided the participants into 4 incentives groups. Participants were informed that if they responded to the survey, they would be entered into a draw for a $50, $100, $150, or $200 gift certificate to the online retailer Amazon.com. However, the results showed that increasing incentives did not escalate the response rates. This indicated that the incentive should be valuable enough to increase participants’ interest.<\/p>\n Docpies successfully increased their survey response rate by 326%; in an amount that is likely to fit your pocket. Astonished? Let’s share their experience with you:<\/p>\n Docpies used a $1.99 Redbox movie rental coupon code from txtMovies as a survey incentive. The aim was to highlight the changes in open, click and response rates. They witnessed a drastic increase in their click rate and response rate from 8.8% to 15.6% and from 2.2% to 11.5%, respectively. The increase in response rate was huge! The question left in everybody’s mind is “how did that happen?” Here is how:<\/p>\n Amazed by the change in their general response rate? Let us help you out in making the right choice:<\/p>\n The following points will help you make a sensible decision. <\/p>\n \n You can give an incentive to your respondents either at the beginning of the survey (pre-paid) or after the survey has been completed (post-paid). Several studies have, however, shown that pre-paid incentives are likely to have a substantial impact on response rates. For instance, Robert and Pamela<\/a><\/strong> (1996) in their study confined that prepaid cash incentives produce a statistically significant increase in survey response rate. It is believed that once the respondents have received the incentive they will be more delighted to participate in the survey. <\/p>\n There is a greater possibility that incentives will increase the response rate. But, you should first consider whether there is a need for an incentive at all. You might still notice offerings of incentives to capture attention of potential survey respondents. Moreover, some surveys have been completed successfully without any incentives. It is good to make the survey experience its own incentive for the participants. It is possible to develop interest and engage your audience by creating interesting surveys. <\/p>\n![\"Utilizing](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/Utilizing-resources-efficiently.jpg\" "\\"Utilizing")
<\/a><\/p>\nAn interesting experience:<\/h3>\n
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• Wise Decision – Choosing the RIGHT survey incentive!<\/h2>\n
![\"Providing](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/Providing-value-to-your-audience.jpg\" "\\"Providing")
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![\"The](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2013\/04\/Types-of-Incentives1.jpg\" "\\"The")
<\/a><\/p>\n![\"Calculating](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/Calculating-the-total-cost.jpg\" "\\"Calculating")
<\/a>\n<\/p>\n• Time is money: when to offer?<\/h2>\n
![\"Time](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2015\/01\/Time-is-money.jpg\" "\\"Time")
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