Getting more people to participate in your survey requires carefully planned strategies. With the abundance of junk e-mail that we receive everyday, it is important to know exactly how a participant should be addressed by the surveyor. How do you ensure that your invited participants even read your e-mail invitation?<\/p>\n
Here is a list of things you can do to grab a respondent\u2019s attention and secure his participation.<\/p>\n
First thing first, make sure that your recipient has agreed to receive offer e-mails or survey invitations from your company. Secondly, your correspondence should appear legitimate to the respondent. Don\u2019t make it look like a spam e-mail, because, in that case, it will go directly to his junk box. Avoid using words like \u201cFree\u201d or \u201cAct now\u201d in capitals in the subject line. Do not use false or misleading header information. It is prohibited even by the CAN-SPAM Act in US.<\/p>\n
Use the survey title that is personalized to your survey topic. It should describe the topic in clear and concise manner, identifying your company at the same time. A good example would be \u201cSurvey Invitation: title<\/em>\u201d \u2013\u201cFrom: SurveyCrest.com.\u201d If they recognize your organization, they are less likely to consider it spam. Subject line\u2019s length should be under 35 characters. Please, do not use all caps, numerical signs, and exclamation signs. The best thing you can do to personalize it is using personal information regarding the recipient such as his name, wherever you can.<\/p>\n Indicate the purpose of the survey in the main body and thank the recipient in advance for his participation. Assure them that their responses will remain confidential. If they haven\u2019t taken your surveys before, this will motivate them to trust you. Also, be clear about who is conducting the survey. Let them know if it is an outside party. Let them know:<\/p>\n Let the participants know what benefits they would miss if they opt out of taking the survey. If it\u2019s a sweepstakes incentive, give a link to the rules. Never mind what offer or incentive it is, be very clear about it to the participants. Your response rate will be strongly affected by this.<\/p>\n From short text question type to Net Promoter Score, from drop-down lists to Matrix (single or multiple options), there are many types to choose from. Keep the overall feel of the survey harmonized but use question types apropos to your targeted result.<\/p>\n This also shows the participant that he is dealing with some authentic organization. Provide your contact information to him so that he has some way to contact you if finds any issues with the survey. Typically this information includes name, phone number, and an e-mail address. If you want, you can also include your location by providing a valid postal address through a postal mail API<\/a>.<\/p>\n3. Be Authentic<\/h2>\n
\n
4. Show Incentives<\/h2>\n
5.\tAdd Contact Information<\/h2>\n