{"id":231,"date":"2013-05-15T12:10:33","date_gmt":"2013-05-15T12:10:33","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=231"},"modified":"2019-01-03T07:41:39","modified_gmt":"2019-01-03T07:41:39","slug":"combat-survey-fatigue","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/combat-survey-fatigue\/","title":{"rendered":"Most Effective Ways to Combat Survey Fatigue"},"content":{"rendered":"<p>Your inbox may be full with invitations to attempt surveys  asking for your feedback for certain companies or brands you use. You may even  try your hands on a few but not for long. If you start a survey and don\u2019t  understand the first thing they ask, you are more likely to just curse the  company and close it back. After two or three of similar experiences, you are  more likely to just vow to never attempt another survey again.<\/p>\n<p>It is no novel concept that we are going to be discussing  here today, but still something that needs special care while creating your  surveys. Yes, I\u2019m talking about nothing other than your respondents\u2019 survey  fatigue.<\/p>\n<p>Most companies are survey-reliant when it comes to measuring  customer satisfaction. The best practices to conduct those surveys is something,  sadly, most of them still need to learn. What measures can you take to reduce  the irritation of your respondents? How would you assure them that their time  and opinion holds some value to you?<\/p>\n<p>Designing effective <a href=\"https:\/\/www.surveycrest.com\/\" target=\"_blank\"><strong>online surveys<\/strong><\/a> is a difficult task. Only  when you can retain the interest of your respondents throughout the survey, can  you really keep them from feeling exhausted and leaving without giving the  relevant information. Moreover, if your survey hasn\u2019t been properly adapted for  the digital age, if it takes too long to download or is too lengthy for mobile  phone devices, or you don\u2019t take any immediate action on their responses, your  respondents are going to get a negative impression of the surveyor and the  brand he represents. <\/p>\n<p>Therefore, we will help you explore the key ways to cure  survey fatigue of your respondents:<\/p>\n<h2>1. Don\u2019t Badger the Respondents With Survey Requests<\/h2>\n<p>One request during a <em>minimum <\/em>of 3 days time period is good enough for your customers. Two requests from  two different departments of your company are bad, and more than a couple is  even worse. Don\u2019t forget that yours is not the only brand the customers use.  They will be receiving requests for feedback from many other companies. Also,  contemplate the number of surveys each of your respondents gets within a month.  Make a schedule. Don\u2019t just badger him with loads of different surveys.<\/p>\n<h2>2. Transparent Dealing<\/h2>\n<p>One of the best ways to garner trust in your customers is  transparency. You need to be open with them about everything because only when  they trust you completely will they open up with you in turn. The first step  towards achieving that end is better communication. Customers need to know that  it\u2019s worth spending their time on giving you feedback. When you invite them to  take your survey, make sure that they are aware of:<\/p>\n<ul>\n<li>Why they are taking the survey?<\/li>\n<li>An estimate of the time it will consume.<\/li>\n<li>Your Privacy policy<\/li>\n<li>What you intend to do with the data you collect through their input? (i.e. the goal of your survey)<\/li>\n<\/ul>\n<p><\/p>\n<p>A later promotional campaign based on the steps you take for  improvement should be sent specially to the customers who responded to your  survey. Trust me, they will appreciate this little effort ten times more and  would always be happy to help you out with their feedback. <\/p>\n<h2>3.\tPrepare a Smart Questionnaire<\/h2>\n<p>Take trouble in <em>preparing<\/em> the questions rather than <em>giving<\/em> it  to the survey respondents. Chances are, if they don\u2019t understand 5 out of the  10 questions you ask, they won\u2019t bother opening another of your surveys. Be  very careful about how you phrase the questions. Don\u2019t just ask whether they  like the lemonade or not. Rather, ask them about the texture, concentration,  pricing, or taste. Be very clear about what you are asking and what you need to  know.<\/p>\n<p>Also, while designing the questionnaire, make sure that you  are not crossing any boundaries. Privacy is a sensitive matter and many people  simply skip the section about personal information; such as, family life,  income and finances and religious beliefs, etc.<\/p>\n<h2>4. Make Your Surveys Mobile friendly<\/h2>\n<p>If the website you use to <a href=\"https:\/\/www.surveycrest.com\/survey\/selection\" target=\"_blank\"><strong>create surveys<\/strong><\/a> is not  mobile-friendly, then chances are that your customers will be facing a lot of  trouble providing their feedback through cell phones. In today\u2019s fast-paced  world, nobody has time enough to spend hours stuck to the computer, especially,  to attempt a few surveys. In order to reduce the respondent burden, you must  embrace the responsive approach for your surveys.<\/p>\n<p>This means that your surveys will be accessible from  anywhere at any time of the day. Moreover, you will increase the survey  completion rate of the respondents you invited. Not only that, you will also  increase the response rate because once your survey is easily usable on mobile  phones, people will attempt it with their friends or suggest it to other people  thereby making it viral.<\/p>\n<h2>5. Be Appreciative of Their Efforts<\/h2>\n<p>Do you take your customers\u2019 feedback seriously? Do you value  the time and energy they spend on attempting it? If you do appreciate their  efforts, don\u2019t just do it like a silent lover. You need to express your  appreciation in words and by taking concrete measures. Acknowledge properly how  their contribution helped improve your brand or its products. Let them know  that their voice didn\u2019t go unheard. <\/p>\n<p>Another way to recognize their efforts is to offer some sort  of a gift; such as, a discount coupon or free subscription to your newsletter,  etc. You can also run a marketing campaign on media revealing the work you are doing to improve your brand experience based on the survey result or the  customer feedback.<\/p>\n<h3>Have Your Say!<\/h3>\n<p>Survey fatigue is a genuine issue that every surveyor should  beware of. You must have faced this issue too if you are a regular surveyor. Let  us know what measure you take to prevent this from happening to your surveys.  Any useful comments and suggestions would be highly appreciated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your inbox may be full with invitations to attempt surveys asking for your feedback for certain companies or brands you use. You may even try your hands on a few but not for long. If you start a survey and don\u2019t understand the first thing they ask, you are more likely to just curse the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,50],"tags":[93,90,91,92,89],"class_list":["post-231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survey","category-survey-making","tag-avoiding-survey-fatigue","tag-combat-survey-fatigue","tag-cure-for-survey-fatigue","tag-respondent-burden","tag-survey-fatigue"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":7,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":4417,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions\/4417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/3530"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}