{"id":2710,"date":"2016-05-16T09:41:39","date_gmt":"2016-05-16T09:41:39","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=2710"},"modified":"2022-10-28T12:04:26","modified_gmt":"2022-10-28T12:04:26","slug":"survey-fatigue-101","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/survey-fatigue-101\/","title":{"rendered":"Survey Fatigue 101: Everything You Should Know Before Creating Your Next Online Survey"},"content":{"rendered":"<p>The number of surveys has grown over the past decade, especially  as businesses began embracing customer-centric and data-driven approaches. Blinded  by the <a href=\"https:\/\/www.surveycrest.com\/blog\/importance-of-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of feedback<\/a> from both employees and customers, however, companies make the  mistake of pushing survey respondents into survey fatigue.<\/p>\n<h2>What Is Survey Fatigue?<\/h2>\n<p>Survey fatigue is the latest issue which both experienced  and inexperienced researchers battle with. By definition, it\u2019s a problem that  occurs when survey respondents become bored, tired or uninterested in the  survey and begin to perform at a substandard level. The issue is divided into  two types:<\/p>\n<ol>\n<li><strong>Survey  Response Fatigue \u2013 <\/strong>This occurs before the survey begins. Overwhelmed by the  growing number of requests for feedback, respondents will opt out of your  surveys. As a result, you\u2019ll suffer with low response rates.<\/li>\n<li><strong>Survey  Taking Fatigue \u2013<\/strong> This type of responder fatigue happens during the survey  taking process. It\u2019s the result of very long surveys that include questions which  aren\u2019t applicable to the respondent. It\u2019s also the lead cause for high rates of  abandonment mid-survey.<\/li>\n<\/ol>\n<h2>The Impact Of Survey Fatigue On Your Brand<\/h2>\n<p>Survey fatigue has the power to waste a considerable amount  of your marketing dollars. Not only will you be paying for surveys that are  trashed or filled out carelessly, the sums you invested in deploying and marketing  your surveys won\u2019t come back. On the other hand, you have the price of the time  you spent on this survey and the opportunity costs you forwent in the process.<\/p>\n<p>Unfortunately, these pale in comparison with the following  disadvantages of survey fatigue.<\/p>\n<ul>\n<li><strong>Negative  Brand Perceptions &#8211; <\/strong>Despite being in an era where companies\u2019 appetite for <a href=\"https:\/\/www.surveycrest.com\/template-preview\/customer-feedback\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> is constantly growing, customers are becoming irritated by survey invitations. This, in turn, can damage your brand. Bombarding your clients with too many online pop-up surveys is especially lethal to your brand\u2019s perception. Instead, <a href=\"https:\/\/thebrandedbucks.com\/canva-tips-and-tricks\/\" target=\"_blank\" rel=\"noopener noreferrer\">use design tips and tricks<\/a> to improve brand&#8217;s perception and increase survey outcomes.<\/li>\n<li><strong>Low Data  Quality \u2013 <\/strong>Though you want to gather as much data as you can, asking for  more data can backfire on you. If your survey does manage to <a href=\"https:\/\/www.entrepreneurshiplife.com\/6-simple-ways-to-bring-in-more-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">attract your customers<\/a> during the first 8 seconds, you\u2019ll need to wrap it up in less than 4 minutes and 52 seconds. You can\u2019t trust the answers your respondents select or  write after that time. Further confirming this is a <a href=\"http:\/\/www.atususers.umd.edu\/wip2\/papers_i2007\/Backor.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">2007 Stanford University study<\/a>, which proves that the time for surveys needs to be very  limited to ensure accurate responses.<\/li>\n<li><strong>Serious  Survey Bias \u2013<\/strong> Survey fatigue won\u2019t affect individuals with extreme views as  they definitely want their voices to be heard. This can lead to a form of  survey bias known as non-response bias. Since those who don\u2019t respond possibly  have a different view, the survey data won\u2019t effectively reflect all customers\u2019  views.<\/li>\n<\/ul>\n<h2>5-Step Survey-Fatigue-Fighting Formula<\/h2>\n<p>If you want to steer far away from survey fatigue and ensure  that your research isn\u2019t compromised by inaccurate or biased data, you can rely  on the following five-step formula.<\/p>\n<h3>Step 1) Measure the Length of Your Survey<\/h3>\n<p>The <a href=\"https:\/\/www.surveycrest.com\/blog\/survey-length-for-successful-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018right\u2019  survey length<\/a> can be quite tricky to determine, but you need to find a  magical number as the main cause of survey fatigue is the excessive number of  questions. Probably the easiest way around this issue is to put yourself in  your respondents\u2019 shoes. Show that you value their time and effort by creating  a concise and simple survey.<\/p>\n<h3>Step 2) Calculate the Time the Survey Requires<\/h3>\n<p>How long your survey takes to complete is arguably more  important than the number of questions you ask. So, take a good look at your  questions and analyze their complexity. A ten-question survey can easily take  double the time to complete than one with concise twenty questions. You can  test the survey on a few employees to see how long they take. Remember: don\u2019t  go over five minutes or else survey fatigue will set in.<\/p>\n<div class=\"ebookdwnbut\">\n  <a href=\"https:\/\/www.surveycrest.com\/survey\/selection\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Create A Survey Online<\/a><\/div>\n<h3>Step 3) Determine How Frequently You\u2019ll Survey Your Customers<\/h3>\n<p>When planning the frequency of your surveys, you need to  take into consideration two things: how often other departments administer  surveys and how frequently your competitors circulate theirs. The first will  ensure that your company doesn\u2019t earn a negative image in the eyes of your  clients. Now the latter can be quite tricky. After all, you can\u2019t control how  often other companies survey their customers. However, you can keep tabs on  them and avoid releasing your own surveys around the same time.<\/p>\n<h3>Step 4) Analyze Your Questions as You Write Them<\/h3>\n<p>While constructing your survey, consider relying on  branching or skip logic to ensure that your respondents see questions relevant  to them. One more thing to remember is to avoid adding demographic questions  such as name, title, and industry. This will only frustrate your respondents  and prep them for survey taking fatigue.<\/p>\n<h3>Step 5) Ensure Active Communication<\/h3>\n<p>To prevent survey fatigue, you need to clearly assure your  customers that their voices are heard and acted upon. Doing so will tell them  that their feedback matters and confirm its importance for improving the  experience they have with your company. In fact, you may even succeed in  getting them to be open to more surveys in the future. However, make sure to  communicate the changes you\u2019ve done to tackle their issues. Only then can you  ensure your customers that your surveys are worthwhile.<\/p>\n<p>Using these five steps with the best <a href=\"https:\/\/www.surveycrest.com\/blog\/combat-survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">five methods to  combat survey fatigue<\/a> will definitely ensure that your surveys get the  attention they deserve.<\/p>\n<h2>What Are You Still Doing Here? Go Create The Best Survey You Published Till Date!<\/h2>\n<p>You now have the information to keep survey fatigue at bay,  so don\u2019t alienate your customers with lengthy surveys anymore. Get them to  provide you with as much data as possible in their own terms and revel in the <a href=\"https:\/\/www.entrepreneurshiplife.com\/how-to-improve-employee-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">increased engagement<\/a>, loyalty, and sales you get in return.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of surveys has grown over the past decade, especially as businesses began embracing customer-centric and data-driven approaches. Blinded by the benefits of feedback from both employees and customers, however, companies make the mistake of pushing survey respondents into survey fatigue. What Is Survey Fatigue? Survey fatigue is the latest issue which both experienced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-survey"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/2710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=2710"}],"version-history":[{"count":9,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/2710\/revisions"}],"predecessor-version":[{"id":5161,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/2710\/revisions\/5161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=2710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=2710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=2710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}