{"id":3017,"date":"2016-11-07T11:24:15","date_gmt":"2016-11-07T11:24:15","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=3017"},"modified":"2024-09-03T09:08:21","modified_gmt":"2024-09-03T09:08:21","slug":"19-holiday-marketing-campaigns-brands","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/19-holiday-marketing-campaigns-brands\/","title":{"rendered":"19 Examples Of Dazzling Holiday Marketing Campaigns From Big Brands"},"content":{"rendered":"<p>Photo Credit: iStock.com\/Artist&#8217;s Eva-Katalin<\/p>\n<p>Holiday season has arrived!<\/p>\n<p>Time to indulge the urge to shop till you drop because everyone deserves a special treat during this exciting season. Holiday shopping is big business for all kinds of B2C brands and for many brands a good <a href=\"https:\/\/talk-retail.co.uk\/retail-marketing-strategy-find-the-right-mix-for-your-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">retail marketing mix<\/a> can bring huge rewards. Every business tries to take advantage of the increased demand and promotional efforts go through the roof. To spread a little holiday and autumn cheer, we gathered awesome examples of successful marketing campaigns, both past and present, to <a href=\"https:\/\/www.mindos.com\/post\/top-15-ai-chatbots-for-customer-service-in-2024-full-guide-pros-cons\" target=\"_blank\" rel=\"noopener noreferrer\">help you boost sales<\/a>.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3019\" title=\"Holiday Shopping Season\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season.png\" alt=\"Holiday Shopping Season\" width=\"550\" height=\"1080\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season.png 1000w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season-153x300.png 153w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season-768x1508.png 768w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season-522x1024.png 522w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h3>Embed this Infographic on your site using the html below:<\/h3>\n<p><code id=\"copytext\">&lt;br \/&gt;&lt;a href=\"https:\/\/www.surveycrest.com\/blog\/19-holiday-marketing-campaigns-brands\/\"&gt;&lt;br \/&gt;&lt;img src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Shopping-Season.png\" title=\"19 Examples Of Dazzling Holiday Marketing Campaigns From Big Brands\" alt=\"19 Examples Of Dazzling Holiday Marketing Campaigns From Big Brands\" border=\"0\" \/&gt;&lt;br \/&gt;&lt;\/a&gt;&lt;\/p&gt; by &lt;a href=\"https:\/\/www.surveycrest.com\/\"&gt;Surveycrest.com&lt;\/a&gt;&lt;br \/&gt;<\/code><\/p>\n<h2>Boost Your Revenue This Holiday Season<\/h2>\n<p>Now that you understand what consumers will likely buy and through what channels, let\u2019s see how your business can use this <a href=\"https:\/\/www.surveycrest.com\/blog\/gathered-tons-of-survey-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>data to drive sales<\/strong><\/a>. Free shipping and favorable return policies are always an advantage, along with that, you should be considering the following set of tactics:<\/p>\n<ul>\n<li>Offer free shipping<\/li>\n<li>Offer discounts on special shipping<\/li>\n<li>Create an easy and flexible returns policy<\/li>\n<li>Open early and close late<\/li>\n<li>Offer to match competitor prices<\/li>\n<li>Free layaway is a highly demanded perk<\/li>\n<\/ul>\n<p>Seasonal marketing campaigns reach a fever pitch and we see some of the most creative efforts from the best of big brands. Check out these brilliant marketing campaigns and supercharge your holiday sales!<\/p>\n<h3>1. Starbucks Red Cups<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Starbucks-Red-Cups.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3020\" title=\"Starbucks Red Cups\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Starbucks-Red-Cups.png\" alt=\"Starbucks Red Cups\" width=\"550\" height=\"549\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Starbucks-Red-Cups.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Starbucks-Red-Cups-150x150.png 150w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Starbucks-Red-Cups-300x300.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\nimage source: Photo: <a href=\"http:\/\/www.petergasca.com\/images\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Peter Gasca<\/a><\/p>\n<p>A simple red cup has become an icon of the holiday season because of clever marketing by Starbucks. The appearance of red cups signifies the arrival of Starbucks holiday drinks, such as peppermint mocha, gingerbread latte, chestnut praline latte and the caramel brul\u00e9e latte. This year we saw the debut of a limited edition green cup. Many people assumed the company had decided to switch colors this holiday season, but don\u2019t worry, the famous red cups will be arriving on 10 November as usual.<\/p>\n<p>It\u2019s impossible to discuss Starbuck\u2019s holiday marketing without mentioning their famous Pumpkin Spice Latte. This pumpkin pie spice flavored drink has become a fall favorite and has an almost cult-like following. The drink even has its own official Twitter handle!&#8211;<a href=\"https:\/\/twitter.com\/TheRealPSL\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>@TheRealPSL<\/strong><\/a>.<\/p>\n<h3>2. WestJet Christmas Miracle<\/h3>\n<p>The Canadian airline embarked on an ambitious project to perform 12,000 mini miracles during the holiday season. The entire staff participated in the efforts to bring joy to over 13,000 people during the Christmas season. WestJet truly celebrated the spirit of giving through this campaign.<\/p>\n<p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zIEIvi2MuEk\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h3>3. \u201c12 Days Of Donuts\u201d By Krispy Kreme<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/WestJet-Christmas-Miracle.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3037\" title=\"12 Days Of Donuts By Krispy Kreme\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/WestJet-Christmas-Miracle.png\" alt=\"12 Days Of Donuts By Krispy Kreme\" width=\"550\" height=\"468\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/WestJet-Christmas-Miracle.png 580w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/WestJet-Christmas-Miracle-300x255.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/WestJet-Christmas-Miracle-353x300.png 353w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"https:\/\/sociorocketnewsen.files.wordpress.com\/2014\/10\/ck-1.png?w=580&amp;h=493\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>The Krispy Kreme holiday campaign featured special packaging, gift coupons or cards, and a promotional video. These neatly tied the regular brand and seasonal elements into a nice little package.<\/p>\n<h3>4. REI OptOutside<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/REI-OptOutside.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3033\" title=\"REI OptOutside\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/REI-OptOutside.jpg\" alt=\"REI OptOutside\" width=\"550\" height=\"549\"><\/a><br \/>\nImage: <a href=\"http:\/\/s1.ibtimes.com\/sites\/www.ibtimes.com\/files\/styles\/lg\/public\/2015\/10\/27\/arei1.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n<p>The sports retailer, REI, made a bold move and closed their stores on <a href=\"http:\/\/optoutside.rei.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Black Friday<\/strong><\/a>. The employees got a day off and the customers were encouraged to take a break and reconnect with nature. The campaign seen by some as risky, went viral and people raved about it before, during and long after Thanksgiving was over.<\/p>\n<h3>5. Food 52 \u201cCookies Of The World\u201d<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Food-52-Cookies-Of-The-World.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3024\" title=\"Food 52 Cookies Of The World\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Food-52-Cookies-Of-The-World.png\" alt=\"Food 52 Cookies Of The World\" width=\"550\" height=\"342\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Food-52-Cookies-Of-The-World.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Food-52-Cookies-Of-The-World-300x187.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Food-52-Cookies-Of-The-World-481x300.png 481w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\nImage credit: <a href=\"https:\/\/food52.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Food52<\/a><\/p>\n<p>During the holidays, Food 52 celebrates diversity and yummy cookies with their <a href=\"https:\/\/food52.com\/p\/cookies-of-the-world\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Cookies of the World campaign<\/strong><\/a>. Featuring mouthwatering cookie recipes from 32 different countries, this holiday marketing campaign garnered plenty of interest from the featured list of countries.<\/p>\n<h3>6. John Lewis Christmas-Themed Advertisement<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/John-Lewis-Christmas.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3029\" title=\"John Lewis Christmas\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/John-Lewis-Christmas.png\" alt=\"John Lewis Christmas\" width=\"550\" height=\"364\"><\/a><br \/>\n<a href=\"https:\/\/www.flickr.com\/photos\/45189308@N00\/2125849779\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>A UK retail company, John Lewis, has perfected the art of seasonal holiday marketing. They release a highly anticipated cutesy television advert every year that tugs at viewer\u2019s heartstrings. These ads started in 2007 and have become a holiday sensation. They use adorable animated creatures and inspiring stories to put everyone in the holiday mood. The entire ad runs as a short feature with the promotional message restricted to the few last seconds.<br \/>\nIncorporating animals into your brand helps your engagement rates because people will see your brand as more relatable and friendly. Notable brands such as <strong>Doritos<\/strong>, <strong>Heinz<\/strong> and <strong>Mountain Dew<\/strong> have used animals in their ads to help consumers connect with their brands.<\/p>\n<h3>7. \u201c&#8217;Tis The Season For Squaring\u201d By Ghirardelli<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Tis-The-Season-For-Squaring.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3036\" title=\"Tis The Season For Squaring\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Tis-The-Season-For-Squaring.png\" alt=\"Tis The Season For Squaring\" width=\"550\" height=\"366\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Tis-The-Season-For-Squaring.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Tis-The-Season-For-Squaring-300x200.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Tis-The-Season-For-Squaring-450x300.png 450w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.kunocreative.com\/blog\/bid\/87759\/12-Past-Present-and-Future-Creative-Holiday-Campaigns\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>Ghirardelli Chocolate Company gave people plenty of reasons to buy premium chocolates by providing <a href=\"https:\/\/www.diycraftscreativeideas.com\/st-patricks-day-diy-crafts\/\" target=\"_blank\" rel=\"noopener noreferrer\">St. Patrick Day craft ideas<\/a>, scrumptious recipes, coupons, and decorating advice on their website. They also added the option to create a personalized digital card you can share with your loved ones.<\/p>\n<h3>8. Pottery Barn Gift Guide<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Pottery-Barn-Gift-Guide.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3032\" title=\"Pottery Barn Gift Guide\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Pottery-Barn-Gift-Guide.png\" alt=\"Pottery Barn Gift Guide\" width=\"550\" height=\"570\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Pottery-Barn-Gift-Guide.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Pottery-Barn-Gift-Guide-289x300.png 289w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\nSource: (Via: Potterybarn.com)<\/p>\n<p>Most retailers create a gift guide that helps shoppers narrow down holiday shopping options. Pottery Barn has an entire special section on their website that will make choosing a gift a breeze. The <a href=\"http:\/\/www.potterybarn.com\/shop\/gifts\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Pottery Barn gift guide<\/strong><\/a> brings the most-loved Pottery Barn products in one convenient place. This special section will help you find the perfect gift for that someone special!<\/p>\n<h3>9. Edeka Supermarket<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Edeka-Supermarket.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3023\" title=\"Edeka Supermarket\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Edeka-Supermarket.png\" alt=\"Edeka Supermarket\" width=\"550\" height=\"366\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Edeka-Supermarket.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Edeka-Supermarket-300x200.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Edeka-Supermarket-450x300.png 450w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.edeka-wendler.de\/wp-content\/uploads\/2013\/01\/20130108_opening_edeka_wendler_014.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>The German supermarket, Edeka, released this tearjerker advertisement that will make you realize what\u2019s important during the holidays\u2014family and people you love. The ad clearly promotes products carried by the supermarket, but does it in a tasteful way that doesn\u2019t detract from the emotional message.<\/p>\n<p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/V6-0kYhqoRo\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h3>10. \u201cMy Kind Of Holiday\u201d By Target<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/My-Kind-Of-Holiday.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3030\" title=\"Kind Of Holiday\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/My-Kind-Of-Holiday.png\" alt=\"My Kind Of Holiday\" width=\"550\" height=\"262\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/My-Kind-Of-Holiday.png 617w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/My-Kind-Of-Holiday-300x143.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/My-Kind-Of-Holiday-500x238.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/3.bp.blogspot.com\/-PUWJUJZZxuI\/UnbqOCXqFQI\/AAAAAAAAiBU\/FbT1bjWXZD8\/s1600\/targetholiday1.png\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>Target offered its customers a personalized holiday shopping experience with their \u201c<a href=\"https:\/\/corporate.target.com\/press\/releases\/2013\/10\/target-unveils-holiday-2013-initiatives\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>My Kind of Holiday<\/strong><\/a>\u201d campaign. They combined unique value offers with the desired products to help people celebrate their holidays in their own special way. The in-store campaign was extended to social media like Instagran, <a href=\"https:\/\/www.techyflavors.com\/2023\/04\/snapchat-planet-order.html\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat to spread the word<\/a> and had its own hashtag, #MyKindOfHoliday.<\/p>\n<h3>11. \u201cWishes Across America\u201d By Macy\u2019s<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Wishes-Across-America.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3038\" title=\"Wishes Across America\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Wishes-Across-America.png\" alt=\"Wishes Across America\" width=\"550\" height=\"371\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Wishes-Across-America.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Wishes-Across-America-300x203.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Wishes-Across-America-444x300.png 444w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Macy\u2019s celebrates the <a href=\"http:\/\/social.macys.com\/believe\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>2016 holiday season<\/strong><\/a> in collaboration with the <a href=\"http:\/\/wish.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Make-A-Wish<\/strong><\/a> foundation to grant wishes all across America. The campaign encourages kids to write a letter (or email) to Santa. This effort ties the brand with a common Christmas tradition and at the same time gives back to the community.<\/p>\n<p>The campaign is sure to bring joy to many children and make tons of wishes come true. A purely promotional and product-centric part of the campaign, the <a href=\"http:\/\/social.macys.com\/holidaygiftguide\/?cm_sp=imp-_-believe-_-holidaygiftguide_checkitout\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>holiday gift guide<\/strong><\/a>, is also featured on the campaign\u2019s homepage.<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-gift-guide.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3027\" title=\"holiday gift guide\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-gift-guide.png\" alt=\"holiday gift guide\" width=\"550\" height=\"457\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-gift-guide.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-gift-guide-300x250.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/holiday-gift-guide-361x300.png 361w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h3>12. Personalized Oreo Packaging<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Personalized-Oreo-Packaging.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3031\" title=\"Personalized Oreo Packaging\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Personalized-Oreo-Packaging.png\" alt=\"Personalized Oreo Packaging\" width=\"550\" height=\"311\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Personalized-Oreo-Packaging.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Personalized-Oreo-Packaging-300x170.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Personalized-Oreo-Packaging-500x283.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/blogs-images.forbes.com\/johnellett\/files\/2015\/11\/oreo-colorfilled-1200x678.png\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>Everyone knows Oreo is great at producing delicious cookies that most of us would scarf down by the handful if we weren\u2019t worried about our waistlines. Their marketing is as good as their cookies (well, <em>almost<\/em>, because in our book nothing beats a dark delicious Oreo). Their \u201cOreo Colorfilled\u201d campaign invited Oreo-obsessed people to colorize a unique design and create a wonderful gift for their family and friends.<\/p>\n<h3>13. All Is Bright By Ebags<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/All-Is-Bright-By-Ebags.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3022\" title=\"All Is Bright By Ebags\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/All-Is-Bright-By-Ebags.png\" alt=\"All Is Bright By Ebags\" width=\"550\" height=\"414\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/All-Is-Bright-By-Ebags.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/All-Is-Bright-By-Ebags-300x226.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/All-Is-Bright-By-Ebags-397x300.png 397w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>eBags started the holiday season marketing with the launch of a handy <strong>online gift guide<\/strong>. Users will be able to filter the extensive product selection according to price, gender, and department. The shop&#8217;s <a href=\"https:\/\/wpbrandy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">minimal e-commerce theme<\/a> helps emphasize the ease of use with a minimalist design. The design will help even the most demanding shopaholic, on the lookout for discounts and special holiday promotions find their products.<\/p>\n<h3>14. 12 Days Of HBO Now<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/12-Days-Of-HBO-Now.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3021\" title=\"12 Days Of HBO Now\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/12-Days-Of-HBO-Now.png\" alt=\"12 Days Of HBO Now\" width=\"550\" height=\"309\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/12-Days-Of-HBO-Now.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/12-Days-Of-HBO-Now-300x169.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/12-Days-Of-HBO-Now-500x281.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><br \/>\n<a href=\"http:\/\/elninopezmovie.com\/wp-content\/uploads\/2016\/06\/hbo-now-12-days-of-gifting-day-8.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Image Source<\/a><\/p>\n<p>HBO promoted it\u2019s online streaming service and television content through a unique media sharing program. The campaign allowed HBO NOW subscribers to gift 12 episodes to a non-subscriber. It proved to be a popular way to infect other people with your Game of Thrones obsession.<\/p>\n<h3>15. Small Business Saturday By American Express<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Small-Business-Saturday.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3034\" title=\"Small Business Saturday\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Small-Business-Saturday.png\" alt=\"Small Business Saturday\" width=\"550\" height=\"378\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Small-Business-Saturday.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Small-Business-Saturday-300x207.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Small-Business-Saturday-435x300.png 435w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Forget Black Friday, Small Business Saturday is here! First launched by American Express in 2010, this event is a small business equivalent for Black Friday. It has become an annual event and falls on the Saturday after Thanksgiving. This year the seventh <a href=\"https:\/\/www.americanexpress.com\/us\/small-business\/shop-small\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Small Business Saturday<\/strong><\/a> is all set to boost holiday revenues of small local independent sellers. American Express even offers <a href=\"https:\/\/www.americanexpress.com\/us\/small-business\/shop-small\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>free customizable marketing material<\/strong><\/a> to small businesses to help promotional efforts leading up to Small Business Saturday.<\/p>\n<h3>16. Holiday Gift Guide By Etsy<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Gift-Guide-By-Etsy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3028\" title=\"Holiday Gift Guide By Etsy\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Gift-Guide-By-Etsy.png\" alt=\"Holiday Gift Guide By Etsy\" width=\"550\" height=\"378\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Gift-Guide-By-Etsy.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Gift-Guide-By-Etsy-300x206.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Holiday-Gift-Guide-By-Etsy-436x300.png 436w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Etsy is an online ecommerce website that connects buyers and sellers of unique handmade goods. The platform gets a lot of traffic during the holiday season. To help people find that perfect gift, <a href=\"https:\/\/nichedropshipping.com\/best-selling-items-on-etsy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Etsy<\/a> created a fun holiday gift guide. The guide displays picks from Etsy editors, best-selling items, and products from top-rated shops such as the best selection of <a href=\"https:\/\/www.tikisoulsurfboardwallart.com\" target=\"_blank\" rel=\"noopener noreferrer\">decorative surfboard decor by Tiki Soul<\/a>.<\/p>\n<h3>17. Haha Holidays By Zazzle<\/h3>\n<p =\"\"=\"\" align=\" center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Haha-Holidays-By-Zazzle.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025\" title=\"Haha Holiday  By Zazzle\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Haha-Holidays-By-Zazzle.png\" alt=\"Haha Holiday By Zazzle\" width=\"550\" height=\"861\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Haha-Holidays-By-Zazzle.png 612w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Haha-Holidays-By-Zazzle-192x300.png 192w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Ecommerce companies put together some amazing <a href=\"https:\/\/www.sendx.io\/blog\/email-marketing-expert\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing campaigns<\/a> at the beginning of the holiday season. Zazzle decided to spread a little cheer and lots of laughter with their humorous holiday merchandise.<\/p>\n<h3>18. HolidayBuds By Budweiser<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/HolidayBuds-By-Budweiser.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3026\" title=\"HolidayBuds By Budweiser\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/HolidayBuds-By-Budweiser.png\" alt=\"HolidayBuds By Budweiser\" width=\"550\" height=\"309\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/HolidayBuds-By-Budweiser.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/HolidayBuds-By-Budweiser-300x169.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/HolidayBuds-By-Budweiser-500x281.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Budweiser embraced the Instagram trend and appealed to millennials with their limited edition vintage packaging. The campaign took off with the hashtag #HolidayBuds shooting to the top of <a href=\"https:\/\/getsocialguide.com\/social-media-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media trends<\/a> list. Budweiser encouraged users to tag friends who they would like to be their Budweiser buds; this made the campaign gain momentum in the offline world as well as the online.<\/p>\n<h3>19. The Waiting Game By Kate Spade<\/h3>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/The-Waiting-Game.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3035\" title=\"The Waiting Game\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/The-Waiting-Game.png\" alt=\"The Waiting Game\" width=\"550\" height=\"323\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/The-Waiting-Game.png 624w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/The-Waiting-Game-300x176.png 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/The-Waiting-Game-500x294.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Kate Spade upped the holiday marketing <a href=\"https:\/\/libertydaily.net\/topic\/games\/\" target=\"_blank\" rel=\"noopener noreferrer\">game<\/a> by releasing a shoppable Christmas video called \u2018The Waiting Game\u2019. Starring Anna Kendrick, the video shows Anna showing off Kate Spade products, reminiscent of the famous shopping haul videos that YouTube vloggers love to create. The viewers can shop by clicking on the items displayed in the video. The goal was to let customers indulge their holiday shopping needs in the most convenient (and fun) way.<\/p>\n<p>Holidays are peak times of consumer spending, small businesses can easily offset a bad business year by <a href=\"https:\/\/www.webalive.com.au\/holiday-marketing-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">focusing on holiday marketing<\/a>. Get creative, spread a little cheer, and catch up with the rest of the market. Remember &#8211; you can always test your creation with an eye tracker. <a href=\"https:\/\/www.realeye.io\/use-cases\/use-cases-testing-advertisements\" target=\"_blank\" rel=\"noopener noreferrer\">RealEye, eye tracking tool for advertising<\/a> will help you out with this task.<\/p>\n<p>Liked a particular holiday campaign? Let us know and we\u2019ll feature it on our blog!<\/p>\n<p>Happy Holidays!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo Credit: iStock.com\/Artist&#8217;s Eva-Katalin Holiday season has arrived! Time to indulge the urge to shop till you drop because everyone deserves a special treat during this exciting season. Holiday shopping is big business for all kinds of B2C brands and for many brands a good retail marketing mix can bring huge rewards. Every business tries [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[],"class_list":["post-3017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-and-trending"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=3017"}],"version-history":[{"count":25,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3017\/revisions"}],"predecessor-version":[{"id":6125,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3017\/revisions\/6125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=3017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=3017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=3017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}