{"id":3078,"date":"2016-11-29T10:06:05","date_gmt":"2016-11-29T10:06:05","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=3078"},"modified":"2016-12-01T06:51:41","modified_gmt":"2016-12-01T06:51:41","slug":"7-deadly-social-media-sins-smb","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/7-deadly-social-media-sins-smb\/","title":{"rendered":"[INFOGRAPHIC] 7 Deadly Social Media Sins Small Businesses Should Stop Committing"},"content":{"rendered":"<p>Social media has taken over our lives; it has gotten so  ubiquitous so fast that it&rsquo;s hard to imagine how we managed to go through our  days without tweeting, liking and pinning something or the other. Look at these  stats to realize how prevalent social media has become.<\/p>\n<ul>\n<li>Total social media users  worldwide has reached a staggering <a href=\"https:\/\/www.brandwatch.com\/blog\/96-amazing-social-media-statistics-and-facts-for-2016\/\" rel=\"nofollow\" target=\"_blank\"><strong>2.3  billion<\/strong><\/a><\/li>\n<li><a href=\"http:\/\/go.pardot.com\/l\/69102\/2015-07-16\/sgj4w\" rel=\"nofollow\" target=\"_blank\"><strong>20% of total advertising  budget<\/strong><\/a> goes to promotion through social media<\/li>\n<li>Facebook has <a href=\"http:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" rel=\"nofollow\" target=\"_blank\"><strong>1590  million<\/strong><\/a> active users whereas Twitter boasts 320 million and Pinterest has  100 million.<\/li>\n<li>Social media is one of the <a href=\"http:\/\/www.slideshare.net\/hschulze\/b2b-content-marketing-report-40688285\" rel=\"nofollow\" target=\"_blank\"><strong>top  3 content marketing tactics<\/strong><\/a>, along with blogging and case studies.<\/li>\n<\/ul>\n<p>This prevalence has led to the logical conclusion: businesses  realizing the power and reach of social media as a customer communication  channel. Nowadays no marketer will come up with a campaign that doesn&rsquo;t have a  significant social media component. Small businesses, in particular take  advantage of social media in order to gain online exposure and promote their  brand. This is a great strategy, because it helps startups compete with the  market behemoths that have endless marketing budgets. Small businesses,  solopreneurs, startups can use social media to increase engagement, conversion  rates and build a loyal customer base. All this requires careful planning and  research. Some small businesses tend to get it right, but most end up  committing some <a href=\"https:\/\/www.surveycrest.com\/blog\/5-mistakes-that-can-kill-your-startup\/\" target=\"_blank\"><strong>major  business mistakes that can kill the startup<\/strong><\/a>. These misguided efforts  actually end up harming the promotional strategy and revenue falls. You will  read plenty of guides on how to promote via social media, we decided to tell  you about some things you should never do.<\/p>\n<p>We have highlighted seven most damaging ones, think of them  as the seven deadly sins of social media that you need to avoid under all  circumstances!<\/p>\n<p align=\"center\"><a href=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Media-Sins-SMB.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Media-Sins-SMB.png\" alt=\"Social Media Sins SMB\" width=\"650\" height=\"3686\" class=\"alignnone wp-image-3079\" \/><\/a><\/p>\n<h3>Embed this Infographic on your site using the html below:<\/h3>\n<p><code id=\"copytext\">&lt;br \/&gt;&lt;a href=&quot;https:\/\/www.surveycrest.com\/blog\/7-deadly-social-media-sins-smb\/&quot;&gt;&lt;br \/&gt;&lt;img src=&quot;https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Media-Sins-SMB.png&quot; title=&quot;[INFOGRAPHIC] 7 Deadly Social Media Sins Small Businesses Should Stop Committing&quot; alt=&quot;[INFOGRAPHIC] 7 Deadly Social Media Sins Small Businesses Should Stop Committing&quot; border=&quot;0&quot; \/&gt;&lt;br \/&gt;&lt;\/a&gt;&lt;\/p&gt; by &lt;a href=&quot;https:\/\/www.surveycrest.com\/&quot;&gt;Surveycrest.com&lt;\/a&gt;&lt;br \/&gt;<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has taken over our lives; it has gotten so ubiquitous so fast that it&rsquo;s hard to imagine how we managed to go through our days without tweeting, liking and pinning something or the other. Look at these stats to realize how prevalent social media has become. Total social media users worldwide has reached [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[],"class_list":["post-3078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=3078"}],"version-history":[{"count":2,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3078\/revisions"}],"predecessor-version":[{"id":3085,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/3078\/revisions\/3085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/3083"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=3078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=3078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=3078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}