{"id":3111,"date":"2017-01-09T06:05:21","date_gmt":"2017-01-09T06:05:21","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=3111"},"modified":"2023-11-23T08:58:35","modified_gmt":"2023-11-23T08:58:35","slug":"secrets-to-get-survey-response","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/secrets-to-get-survey-response\/","title":{"rendered":"8 Secrets To Get Your Brand Survey A Kick-Ass Response!"},"content":{"rendered":"

Photo Credit: iStock.com\/Artist’s cnythzl<\/p>\n

Online surveys<\/u> have become an essential component for market research for firms in this digital age. But according to a study conducted by OpinionLab, 80% of users abandon a survey halfway through. To stop this from happening to you, we have listed 8 ways that will help. These ways, explore how you can make improve your brand survey, to achieve an incredible response. All the features discussed here are being offered by us.<\/p>\n

Waste no time, the key to your survey success is below.<\/p>\n

1. Personalize Theme<\/h2>\n

Add your Company Logo<\/a> and customize the theme for the survey. You can choose whichever font style and color you like for the \u2018Next\u2019, \u2018Close\u2019 and \u2018Submit\u2019 buttons. There are also other theme options that you can personalize like incorporating your brand colors into the survey page and text. Furthermore, a lot of options are provided as templates which you can add and then make changes too. FitSW, a company that provides software for personal trainers<\/strong><\/a>, found that they received a 52% increase in response rate by including their logo and their company colors in surveys.<\/p>\n

2. Make URLs Accessible<\/h2>\n

Personalize the URL link for your survey or in other words, opt for a White Label URL. Not only does this feature give you a free reign to choose whatever you like in your link, but it also provides a certain level of uniqueness. This feature isn\u2019t that widely offered, very few sites are providing it.<\/p>\n

3. Mobile Friendly Survey<\/h2>\n

Optimize your survey for smooth usage on smartphones. 68% of the market researchers participating in the 2015 Greenbook Research Industry Trends report claimed to use mobile phone surveys<\/strong><\/a>. While a 2013 study conducted by Greenbook showed that 19% of all online surveys<\/strong><\/a> globally are taken on mobile devices.<\/p>\n

\"Mobile<\/a><\/p>\n

4. Keep It Short<\/h2>\n

Make the questionnaire short and sweet, yet pertinent to your needs. It is presumed that there should be an average of 10 questions, as time is money. According to a study conducted by OpinionLab, 52% of the participants said they would not allot more than 3 minutes to a survey. Thus, it is crucial that the content is planned wisely, so the survey length<\/strong><\/a> is just right.<\/p>\n

\"Keep<\/a><\/p>\n

5. Make Surveys Less Mundane<\/h2>\n

Incorporate Images, Audios, Videos, Text, Maps and Slide share into the questions to keep the users interested. If a user is interested, they will be more likely to complete and share the survey. Also, this would keep the consumer more attentive so they can provide more accurate responses.<\/p>\n

6. Design Intelligent Surveys<\/h2>\n

Apply Logic Features; Skip-Logic and Piping to provide more relevant and individualized questions for each user. These features eliminate unnecessary questions depending on the customer\u2019s earlier responses.<\/p>\n