{"id":344,"date":"2013-08-22T07:25:31","date_gmt":"2013-08-22T07:25:31","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=344"},"modified":"2020-03-26T08:15:22","modified_gmt":"2020-03-26T08:15:22","slug":"big-survey-mistakes-by-small-business-owners","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/big-survey-mistakes-by-small-business-owners\/","title":{"rendered":"Big Mistakes Made By Small Business Owners While Making Surveys"},"content":{"rendered":"

Starting a business in itself is a huge responsibility; a task that requires your utmost determination and dedication to blossom into a fruitful business venture. You may have good investment, perfect location, and even good employees, but unless you know what you want to do with them; in fact, what your customer wants you to do with them; you will be at a great loss. The entrepreneur must listen to his clientele and implement changes accordingly.<\/strong><\/p>\n

How To Know What Your Clients Wants?<\/h2>\n

The answer to this question is one simple word\u2026Survey. <\/strong>You can find well-made templates of commonly used surveys<\/strong><\/a> on various online platforms, such as the SurveyCrest website. Otherwise creating a sensible questionnaire is not as simple as it seems to the ones attempting it or reading it later on. Even with pre-made templates, many organizations commit some really silly mistakes in the way they handle customer feedback<\/strong>. Here, let\u2019s shed some light on a few.<\/p>\n

1. Dwell on Customer Satisfaction<\/h3>\n

There is no need to ask about customer satisfaction in a customer feedback survey. Research suggests that it is a poor indicator of customer loyalty in future. The research done on Net Promoter Score <\/strong>\u00ae (NPS) concurs with the same.<\/p>\n

Customer Satisfaction surveys<\/strong><\/a> may be good to measure current status of customers, but when it comes to their future loyalty, it\u2019s just not useful. Many people, who are loyal to a particular brand, stop using it or try something different whenever and wherever they find a better deal.<\/p>\n

So if you are interested in something correlated to the revenue of your company and your client\u2019s loyalty, you are better off using the Net Promoter Score (NPS).<\/p>\n

2. Absence of Enough Statistical Analysis<\/h3>\n

A customer survey typically captures the opinion of a limited portion of your entire customer base. For this reason, we work with statistics (mean, median, etc) to summarize and understand the trends of the entire customer base.<\/p>\n

But analyzing data without statistical precision may cause some problems in interpreting the actual extent of the readings. For instance, the above chart shows a typical graph that shows profit or rise in whatever is being calculated. However it may just be a coincidence that you choose to survey the group of people with a slightly higher opinion of the subject.<\/p>\n

What you should aim to calculate is a significant statistical change which has occurred<\/strong> and that requires a pretty high level of statistical analysis.<\/p>\n

3. Being Misleading About the Survey\u2019s Time Duration<\/h3>\n

Trust us; we have all faced this issue at one time or another. Many a times, we receive a phone call or an online survey which says it will only take five minutes, whereas, after 15 minutes, we still find ourselves mindlessly answering questions and trying to get it over with as quickly as possible.<\/strong><\/p>\n

This generates two results.<\/p>\n