As the digital sphere becomes ever more populated and evermore alive, we see brands marketing themselves differently and trying to stay relevant and afloat in this unusual situate ion. So why can\u2019t you do the same?<\/p>\n
Today we have brought to you some key strategy revision points that will help you re-imagine your content marketing strategy<\/a> and keep your business going no matter the Corona<\/a>.<\/p>\n As you revise your marketing strategy<\/a>, remember that in all of your communications to your audience, messages of safety, hope, and consideration for those who don\u2019t have it easy during this time will be paramount. It\u2019s this sensitivity that\u2019ll be your best move going forward.<\/p>\n As a responsible brand, you\u2019d need to set an example not only for your audience but for the wider market too regarding safety measures, consideration for others in these tough times, and government-issued social distancing protocols.<\/p>\n When Cottonelle<\/a> realized that panic buying of toilet papers has made many stores run out, it issued a direct message to its customers via the #ShareASquare<\/a> campaign, easing their concerns, discouraging panic buying, and emerged as a caring, sensible, and proactive brand.<\/p>\n It told its customers to \u2018stock up on generosity\u2019 and not on panic.<\/p>\n Similarly, safety should also be a big focal point for you as you revise your marketing efforts. For example, if your business has been allowed to remain partially open (such as only deliveries or pickups allowed), make sure you market it properly to your audience. Train your staff to follow these new protocols with vigilance and \u2013 now more than ever \u2013 be mindful that any lapse can result in another person falling sick and suffering.<\/p>\n So prioritize safety in your work practice and also make sure that you are communicating this to your customers and other segments of the market, too.<\/p>\n For example, if you\u2019re a home improvement company<\/a>, think about how your customers would be needing your services in these times, since people are spending more time at home these days.<\/p>\n As per Social Media Today, people are spending 20% more time<\/a> on their social media apps than they did before the lockdown. And this is quite understandable. With almost nowhere to go, social media apps provide an engaging distraction. While Netflix and other video marketing services<\/a> may also be enjoying a rise in their usage during this time, social media is having its day in the sun.<\/p>\n So use this time to create a strong and effective presentation for yourself in the digital market. Start by creating a solid website with an attractive design and reliable performance. Pair it with a robust social media presence across Facebook<\/a>, Twitter, Instagram, LinkedIn, and YouTube.<\/p>\n These five represent the most used and most popular social media apps of all time and being there will help with your visibility and it\u2019ll allow you to remain in touch with your target audience<\/a> in a more active and engaging way.<\/p>\n Another great marketing strategy<\/a> during this time would be to approach your existing customers and offer them something that\u2019ll help them remember you once this is all over. Depending on your unique business and its practices, you can offer them coupons, gift certificates, reward cards, or loyalty programs. If the business allows, you can also launch flash sales, benefits, and free deliveries.<\/p>\n If your business has been completely shut down due to this crisis, send them an email describing how you\u2019re holding up, offer insight into what you may be planning for the future, and most of all, how you\u2019re looking forward to serving them again.<\/p>\n These efforts to stay connected with your existing customers even if you can\u2019t do business with them at the moment will help them see you as a business that views them as patrons and not just consumers. And rest assured, when all this is over \u2013 which it eventually will be \u2013 they\u2019ll remember you and come back to you.<\/p>\n This is a time for swift and crucial adaptability. To remain a still relevant part of your industry, it is important to revamp yourself if your existing role has become (somewhat) irrelevant in these changed circumstances.<\/p>\n This is what Ford decided to do when it started manufacturing medical equipment<\/a> instead of cars in its factories. Luxury perfume brands such as Dior and Givenchy<\/a> announced back in March that they\u2019ll start producing hand sanitizers instead of perfumes in some of their factories in a response to the rising demand for the hygiene product.<\/p>\n It is steps like these that endear a brand to its existing customer base and invite others to see it more than just a commercial entity.<\/p>\n Following in these brands\u2019 footsteps, you can choose to define your new niche and make yourself a solution provider in these strange times. Perhaps you can make homemade masks for healthcare workers, plan outdoor shoots for marketing your photography business<\/a> or can provide hot meals to those in need. Just keep your eyes peeled for opportunities where you can make a difference and then jump in.<\/p>\n Your revised marketing strategies may backfire if you haven\u2019t been listening to your customers\u2019 changing demands. It is important to remember that this global health pandemic has forced people to look at things a little differently. What your market research said three months ago may not necessarily be true for the current moment. Check out benheine.com<\/a> to stay up to date with latest news in marketing, digital landscape, entrepreneurship, and copywriting.<\/p>\n Therefore, you must get in touch with your customers and listen to what they have to say. The most effective and direct way to do that is via an insightful survey<\/a>. An insightful survey will include questions that address the new-normal of present times. Ask them how their daily routine has been, what they look forward to the most when this is over, what kind of businesses are they engaging the most with right now, what kind of content they are looking for at the moment, and how their priorities have changed if at all.<\/p>\n Asking the right questions will help you get answers that you need to structure your marketing on solid, informative grounds.<\/p>\n Nobody can say for certain how long this current situation will continue. So, remain active and ready to respond to what the time brings. As the situation keeps evolving, make sure your marketing matches the trends and responds to them proactively.<\/p>\n One tip to remember for social media is to use shortened links<\/a> for your website. Using a shortened link from a URL shortener<\/a> will help you track the number of clicks, make your social media post more appealing, and drive traffic to your website.<\/p>\nRevised Marketing Strategy Key Points:<\/h2>\n
– Prioritize Sensitivity & Safety<\/h3>\n
![\"Prioritize](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2020\/04\/Prioritize-Sensitivity-Safety.jpg\" "\\"Prioritize")
\nImage Source: iStock\/Thiago Santos<\/p>\n– Make Your Brand More Accessible By Listening To Your Customers<\/h3>\n
![\"Make](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2021\/02\/Customers.png\" "\\"Make")
\nImage Source: Unsplash.\/Blake Wisz<\/p>\n– Social Media Is Now More Important Than Ever<\/h3>\n
![\"Social](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2020\/04\/Social-Media-Is-Now-More-Important.jpg\" "\\"Social")
\nImage Source: iStock\/recep-bg<\/p>\n– Connect With & Appreciate Your Existing Customers<\/h3>\n
![\"Connect](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2020\/04\/Connect-With-Appreciate.jpg\" "\\"Connect")
\nImage Source: iStock\/svetikd<\/p>\n– Find Your New Niche<\/h3>\n
![\"Find](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2020\/04\/Find-Your-New-Niche.jpg\" "\\"Find")
\nImage Source: iStock\/pixelfit<\/p>\n– Make Your Brand More Accessible By Listening To Your Customers<\/h3>\n
![\"Make](\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2020\/04\/Make-Your-Brand-More-Accessible.jpg\" "\\"Make")
\nImage Source: iStock\/bankerwin<\/p>\nLastly, Keep Testing And Revising Your Strategies<\/h2>\n