Choosing gifts for moms is a tough job. How do you show your appreciation to the woman who has influenced so much of who you are today? No piece of expensive jewelry suffices, and flowers, though a sentimental staple of the holiday, just do not cut it.<\/p>\n
But then how, year after year, these gifts keep making the top 5 Mother\u2019s Day gift categories? The reason is simple. We aren\u2019t paying close attention. We aren\u2019t really investing in critical market research<\/a>.<\/p>\n Let\u2019s elaborate it.<\/p>\n According to a survey result by the National Retail Foundation<\/a>, 83%<\/strong> of people in the USA plan to celebrate Mother\u2019s Day this year, a 3% decline from last year. Loss of lives plus restrictive spending capabilities due to the coronavirus pandemic could be responsible for this dip.<\/p>\n Those who are celebrating the holiday, plan to spend an average of $220.48<\/strong> on their Mother\u2019s Day presents. Collectively, this figure comes at a neat $28.09B<\/strong>, up from $26.70B<\/strong> from last year.<\/p>\n Using data from the same survey, the top 5 gift categories according to what shoppers plan to buy for their mothers read something like the list below.<\/p>\n You\u2019ll see that that we have also mention people\u2019s general interest in that particular category compared to previous years.<\/p>\n Jewelry, a gift item that has traditionally topped this list is at #6 this year. Is the limiting economy is at fault again? Special outing, such as brunches and dinners etc. have always been in the top 5 but the reason they suffered a sharp dip last year is that the whole world was in a lockdown and all the restaurants and spas were closed.<\/p>\n This year, as the coronavirus vaccine drive has helped things return to a Covid-normal, we are seeing Special Outings reclaim its place.<\/p>\n The most interesting thing we can find on this list, however, is gift cards. 47% <\/strong>of those who are celebrating Mother\u2019s Day this year, plan to give their moms a gift card<\/a>.<\/p>\n Only 47%.<\/p>\n Why \u2018only\u2019? Because when you start asking questions<\/a> and you ask the people who are receiving the Mother\u2019s Day gifts, the picture changes dramatically. According to a survey conducted by Buygiftcards.com<\/a> \u2013 an online gift card retailer \u2013 what moms really want for themselves on Mother\u2019s Day is something that nearly half of the children are not even thinking of buying: the gift card.<\/p>\n According to this survey\u2019s results \u2013 which even shocked the company \u2013 63.32% of mothers<\/strong> want to receive gift cards from their favorite retailers as a Mother\u2019s Day present.<\/p>\n Let\u2019s break it down a little.<\/p>\n While majority of moms surveyed wanted online gift cards, the preference was significantly high among mothers of newborns. 87% of moms<\/strong> of who have given birth in the last 12 months want to receive online retailer gift cards.<\/p>\n And do you know exactly how many women have given birth in the last 12 months?<\/p>\nThe Top 5 Mother\u2019s Day Gifts<\/h2>\n
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