{"id":5140,"date":"2022-10-07T07:49:43","date_gmt":"2022-10-07T07:49:43","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=5140"},"modified":"2026-02-18T06:06:34","modified_gmt":"2026-02-18T06:06:34","slug":"awareness-attitude-usage-survey-halloween","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/awareness-attitude-usage-survey-halloween\/","title":{"rendered":"The Awareness, Attitude, And Usage Survey To Know Your Audience This Halloween"},"content":{"rendered":"<p>Halloween marks the start of the holiday season and with everyone in festive mood, spending  budgets no longer seem real. Last year, 2021, US consumers spent a total of an <a href=\"https:\/\/www.magestore.com\/blog\/halloween-statistics\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">estimated $10.1B on Halloween shopping<\/a>, the  highest Halloween spending ever. Candies, decorations, and costumes were the  biggest money-makers for businesses and retailers for the holiday.<\/p>\n<div class=\"ebookdwnbut\">\n  <a href=\"https:\/\/www.surveycrest.com\/template-preview\/consumer-awareness-attitudes-and-usage\" target=\"_blank\" class=\"cta-button\" rel=\"noopener noreferrer\">Create Aau Survey<\/a><\/div>\n<p>To make your brand a staple of your audience\u2019s holiday shopping, knowing them is the key. If you don\u2019t have a deep and nuanced understanding of who your target customer is and why\/how often\/what they are buying from you, you can get into all sorts of traffic jams.<\/p>\n<h2>What Can Go Wrong If You Don\u2019t Know Your Target Audience?<\/h2>\n<p>If you don\u2019t know who you are selling to, what do they like or don\u2019t, the type of spending budgets they have, or the characteristics in a product they prefer, you can\u2019t really sell effectively.<\/p>\n<p>Some typical roadblocks you can hit include:<\/p>\n<ul>\n<li>\u2022 <strong>Too broad and uninspiring brand message:<\/strong> lack of sufficient knowledge about your target market prevents you from creating a brand message that is clear and precise.<\/li>\n<li>\u2022 <strong>Inability to create a distinguishing presence:<\/strong> you can\u2019t connect with your consumers when you don\u2019t know who they are. You end  up becoming generic.<\/li>\n<li>\u2022 <strong>Unable to offer real solutions:<\/strong> when you are  confused about your target audience, you can\u2019t put yourself in their shoes and hence unable to create solution-oriented products with specific attributes.<\/li>\n<li>\u2022 <strong>May attract unfit buyers:<\/strong> lack of knowledge about your target market\u2019s buying habits may make you design products and experiences that bring in visitors that aren\u2019t your ideal customers, confusing  you even more.<\/li>\n<li>\u2022 <strong>Failed marketing campaigns:<\/strong> the success of marketing is founded on acutely specific targeting. If you are unable to pull it off, your advertising and marketing may fail to deliver results.<\/li>\n<\/ul>\n<h2>How Can An AAU Survey Help Fix Things?<\/h2>\n<p>Awareness, Attitude, and  Usage surveys are one of the most <a href=\"https:\/\/www.surveycrest.com\/blog\/why-market-research-is-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">vital market research<\/a> tools. Broadly speaking,  an AAU study gives you insights into 3 core areas of your branding and  marketing: awareness, attitude, and usage.<\/p>\n<p>The data you get from  these studies help you track changes in your consumer awareness, habits,  attitudes, and perception over time. Usually, you study this data against a  comparative element. This could be competing businesses, past user data from  various times, or even data from other markets.<\/p>\n<p>Let\u2019s take a look at how  each area of an AAU study is critical in understanding your ideal customers a  bit better.<\/p>\n<h3>1.\tAwareness:<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Awareness.jpg\" alt=\"Awareness\" class=\"wp-image-5146\" title=\"Awareness\" width=\"800\" height=\"440\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Awareness.jpg 800w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Awareness-300x165.jpg 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Awareness-768x422.jpg 768w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Awareness-500x275.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This is the first section of an AAU survey and is designed to help you understand how much your consumers are aware of your brand\/products. You want to gauge their awareness of not only you but how you fare when compared to your rivals.<\/p>\n<p>Typically, you\u2019ll  include top-of-the-mind as well as recognition questions in this part. Here are  some common <a href=\"https:\/\/www.surveycrest.com\/template-preview\/consumer-awareness-attitudes-and-usage\" target=\"_blank\" rel=\"noopener noreferrer\">questions from our Awareness, Attitude, and Usage survey  template<\/a>:<\/p>\n<ul>\n<li>\u2022 What is the first brand that comes  to your mind when you think of product XYZ?<\/li>\n<li>\u2022 Which of the following brand(s) do  you equate with quality? (Give a list of at least 5 brands to choose from.)<\/li>\n<li>\u2022 Are you familiar with Brand X?<\/li>\n<li>\u2022 Do you remember the tagline  associated with Brand X?<\/li>\n<li>\u2022 Have you seen advertisements about  Brand X?<\/li>\n<\/ul>\n<p>The data you get from these results is essential to <a href=\"https:\/\/www.trylapis.com\/agenticads\" target=\"_blank\" rel=\"noopener noreferrer\">creating ad or marketing campaigns<\/a> to increase your brand awareness. This precise data allows you to answer people\u2019s awareness and recognition of you in relation to other competing brands.<\/p>\n<h2>2. Attitude<\/h2>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Attitude.jpg\" alt=\"Attitude\" class=\"wp-image-5145\" title=\"Attitude\" width=\"800\" height=\"440\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Attitude.jpg 800w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Attitude-300x165.jpg 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Attitude-768x422.jpg 768w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Attitude-500x275.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This section covers your audience\u2019s emotions, perceptions, intentions, feelings, and beliefs about your brand\/products. This is a pretty critical stage of your survey. A lot of modern spending is tied closely to emotions, beliefs, and perceptions. Large,established brands spend millions of marketing dollars into creating favorable narratives for themselves so people continue to feel good about their brands and keep buying from them.<\/p>\n<p>Some <a href=\"https:\/\/www.surveycrest.com\/template-preview\/consumer-awareness-attitudes-and-usage\" target=\"_blank\" rel=\"noopener noreferrer\">standard questions you can ask to understand your customers\u2019 feelings<\/a> towards you, include:<\/p>\n<ul>\n<li>\u2022 What segment of the population do you think Brand X is meant for?<\/li>\n<li>\u2022 What age group comes to your mind when you think of Brand X?<\/li>\n<li>\u2022 Which income bracket do you think Brand X is meant for?<\/li>\n<li>\u2022 Do you feel Brand X is for you?<\/li>\n<li>\u2022 How likely are you to recommend Brand X to others?<\/li>\n<\/ul>\n<p>While these are close-ended questions designed to give you specifics, you can get deeper by  including a few open-ended questions. Such as:<\/p>\n<ul>\n<li>\u2022 What do you like the most about Brand X?<\/li>\n<li>\u2022 What do you like the least about Brand X?<\/li>\n<li>\u2022 What can we do to improve Brand X?<\/li>\n<\/ul>\n<h2>3. Usage:<\/h2>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Usage.jpg\" alt=\"Usage\" class=\"wp-image-5147\" title=\"Usage\" width=\"800\" height=\"440\" srcset=\"https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Usage.jpg 800w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Usage-300x165.jpg 300w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Usage-768x422.jpg 768w, https:\/\/www.surveycrest.com\/blog\/wp-content\/uploads\/2022\/10\/Usage-500x275.jpg 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This is where things get  real. The usage metrics are <a href=\"https:\/\/www.surveycrest.com\/blog\/consumer-insights-for-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">consumer insights<\/a> into purchase behaviors of  your target market. What are they buying? When are they buying it? How much of  it are they buying? Are they combining that purchase from another one by  another brand? If so, which product is what?<\/p>\n<p>Knowing the buying  habits of your target market helps you become more proactive and effectively responsive when you or a competitor launch new products, brands, or marketing campaigns.<\/p>\n<p>A few <a href=\"https:\/\/www.surveycrest.com\/template-preview\/consumer-awareness-attitudes-and-usage\" target=\"_blank\" rel=\"noopener noreferrer\">helpful questions you should include in this part of the survey<\/a> look something like this:<\/p>\n<ul>\n<li>\u2022 How often do you use this product?<\/li>\n<li>\u2022 What brand did you last buy?<\/li>\n<li>\u2022 Have you ever bought Brand X?<\/li>\n<li>\u2022 Do you currently have Brand X in  your home?<\/li>\n<li>\u2022 Where did you buy Brand X from?<\/li>\n<\/ul>\n<p>This section of the  study is incredibly vital to understanding your ideal consumers\u2019 lifestyle and  how your product or brand fits into it at all. You can use this data to position your brand better, price it more optimally, and even improve your  supply chain.<\/p>\n<h2>Conduct An AAU Survey Today To Know Your Customers Better.<\/h2>\n<p>The current economic  climate is dominated by disruptive technologies, spending habits guided by  emotions and beliefs, and <a href=\"https:\/\/www.surveycrest.com\/blog\/impact-climate-change-small-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">broader changes, like the climate crisis<\/a>, over  all. In times like these, it\u2019s important to remain updated on what your  customers are thinking and if there are any changes into how they think about you and your products\/services.<\/p>\n<p>Awareness, Attitude and Usage surveys are a popular and proven way to find trackable data that helps  you spot patterns of changes that could make your marketing more confident.<\/p>\n<p>As you start preparing  for your Halloween marketing and advertising this season, use our customizable  AAU survey to gain a deeper, more contextualized understanding of your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halloween marks the start of the holiday season and with everyone in festive mood, spending budgets no longer seem real. Last year, 2021, US consumers spent a total of an estimated $10.1B on Halloween shopping, the highest Halloween spending ever. Candies, decorations, and costumes were the biggest money-makers for businesses and retailers for the holiday. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-survey"],"_links":{"self":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":4,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/5140\/revisions"}],"predecessor-version":[{"id":6517,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/posts\/5140\/revisions\/6517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media\/5141"}],"wp:attachment":[{"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/media?parent=5140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/categories?post=5140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surveycrest.com\/blog\/wp-json\/wp\/v2\/tags?post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}