{"id":644,"date":"2022-11-23T12:08:00","date_gmt":"2022-11-23T12:08:00","guid":{"rendered":"https:\/\/www.surveycrest.com\/blog\/?p=644"},"modified":"2023-08-16T09:25:26","modified_gmt":"2023-08-16T09:25:26","slug":"thanksgiving-black-friday-good-bad-ironic","status":"publish","type":"post","link":"https:\/\/www.surveycrest.com\/blog\/thanksgiving-black-friday-good-bad-ironic\/","title":{"rendered":"Thanksgiving And Black Friday: The Good, The Bad, And Oh, The Ironic!"},"content":{"rendered":"

\u201cWhile the commoners of America were down on their knees counting their blessings on a frosty, winter eve, the shops in the streets were lit up and still sheltering the merchants who had preoccupied themselves with a more sinister agenda \u2014 prepping their marts for one mammoth of a sale.\u201d<\/em> Wait, what?<\/p>\n

Even though that sounds like an excerpt from some fancy American classic, it did little to not leave me brimming with the feeling of d\u00e9j\u00e0 vu. In fact, for any American citizen, the above mentioned scenario is pretty much relatable. Because, only in America do we fall on top of each other for the lowest of prices right after being thankful for what we have\u2026<\/p>\n

The aroma of the home cooked turkey, the sugariness of the cranberry sauce, and the splendor of a freshly baked pumpkin pie are typical to the Thanksgiving celebrations<\/a>. On this day, thanks are offered by the masses to their family and close friends to appreciate their presence in one\u2019s life. It is a day dedicated to the significance of having someone to love and cherish in your life. However, while there is still love and harmony in the air, there is a vile scheme that is being put to motion too\u2026 The Black Friday sale!<\/p>\n

Here are some statistics<\/a> to show you exactly how mammoth this one sales event has become.<\/p>\n

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  1. In 2021, shoppers spent $8.9B <\/strong>during the Black Friday sales.<\/li>\n
  2. Around 155 million <\/strong>people shopped \u2014 67 million people<\/strong> did it in stores while 88 million<\/strong> went for online shopping.<\/li>\n
  3. While the overall spending, $8.9 billion \u2014 was lower than the previous year, $9 billion \u2014 the individual spending increased<\/strong>.<\/li>\n
  4. Rising about 5%, an average shopper spent $430<\/strong> compared to last year\u2019s $410.<\/li>\n
  5. Clothing, electronics, and home are the top 3 most popular categories with shoppers.<\/li>\n
  6. On average, a shopper saves around 24% when buying through Black Friday discounts.<\/li>\n
  7. There are no generational disparities<\/strong> among shoppers. The event is popular with Boomers as well as Gen X, Millennials, and Gen Z.<\/li>\n
  8. Still, the most consumers that go online for Black Friday shopping are 25-34 years old<\/strong>.<\/li>\n
  9. This year, too, reports predict that an astounding 76% of consumers <\/strong>would conclude the majority of their holiday shopping on Black Friday.<\/li>\n
  10. Most people visit physical stores for Black Friday so they can enjoy it with friends and family, and also because of the general excitement attached to the event.<\/li>\n<\/ol>\n

    And now we have Cyber Monday too<\/h2>\n

    Coined as the biggest online shopping day<\/a> for American consumers, Cyber Monday is when retailers offer lavish online-exclusive discounts. It takes place on the Monday immediately following the Black Friday, and receives much love from the public.<\/p>\n

      \n
    1. In 2020, this single-day event raked in $10.7 billion<\/strong>.<\/li>\n
    2. This means, shoppers spent $12 million every minute<\/strong> for the entirety of the festival.<\/li>\n
    3. Top categories<\/strong> that this money was spent on included toys, video games, and electronics.<\/li>\n
    4. Ironically, this year was also where the discounts were the lowest<\/strong>. They were 12% for electronics (vs. 27% in 2019), 8% for appliances (vs. 20% in 2019), and 18% for apparel (vs. 20% in 2019). Shoppers lost in other categories, too.<\/li>\n<\/ol>\n

      But it didn’t matter. Consumers kept on adding items to their carts, which saw,<\/p>\n

        \n
      1. In 2020, this single-day event raked in $10.7 billion<\/strong>.<\/li>\n<\/ol>\n

        Meanwhile In The Streets\u2026<\/h2>\n

        Kohl, Best Buy, JCPenney, Walmart, Target, Macy\u2019s and Home Depot are amongst the most popular stores for Black Friday shopping. These stores throw at each other the fiercest of competition each year in the battle for lowest prices and greater sales turnover.<\/p>\n

        All of these retailers, at this time around the year, hold the bait out to lure in more customers.<\/p>\n

        Even though Black Friday became a shopping culture in America from as far back as it could be recalled, the idea of it is undeniably contradictory to that of Thanksgiving and the irony of it must not be ignored or overlooked. The two ideas coincide alarmingly and it is ironic how the susceptible masses have been falling prey to that.<\/p>\n

        Black Friday is a sale that the retail stores plan and prepare for the whole year. It has been ranked amongst the most lucrative events for the business community and a time of the year when the consumers end up spending the most.<\/p>\n

        And a lot of it can be attributed to the savvy, sentimental, and heart-warming marketing campaigns thought up by these brands.<\/p>\n

        Look at a few of them.<\/p>\n

        \u25cf\tCreate Wonder in Your World \u2014 HP<\/h3>\n