| Excellent | Good | Fair | Poor | |
| Product Quality – Are you satisfied with the quality of products in our store? | ||||
| Availability – Did you find all the items you were looking for? | ||||
| Convenience – Did you find our store easy to navigate? | ||||
| Value/Price – Are you satisfied with the price and discounts offered? | ||||
| Purchase Experience – Checkout, delivery time, etc. | ||||
| After purchase service - Warranty, repair, customer service, etc. |
| Not at all likely | Neutral | Extremely Likely |