Marketing Strategy In Lockdown
It looks like a dystopian landscape, to be honest. The other day, I stumbled upon images from around the world of famous places and landmarks that have been left abandoned amid the pandemic. Empty city squares, silent roads, shuttered roadside cafes – it was a sobering sight. I had never thought of experiencing such a thing ever in my lifetime. But ...
Read More

Covid-19 pandemic continues
As the Covid-19 pandemic continues, businesses are learning new ways to keep themselves afloat. While some economies are surging in the current environment (technology and delivery services, etc.), others have started to feel the burn of the ensuing slowdown (restaurants and tourism, for example). However, as a tech startup in 2020, you may be able to survive, after all. With a ...
Read More

Survey Abandonment
The last time I let an online survey take my time was a Facebook privacy survey. The company was rolling out some new privacy features and I immediately jumped on the chance to let Zuckerberg know what I expected. As somebody who does not initiate or finish a lot of online surveys, I feel quite confident in my position to tell ...
Read More

Business Development
According to Fundera, only a third of businesses survive for at least ten years. The thought of closing down their business is indeed a terrifying one for businessmen and entrepreneurs who work day and night to make their businesses strive in the cut-throat market. However, there are countless examples of business giants—such as Amazon — who had started from a ...
Read More

Important Business Stats 2020
2020 is not just the start of a new year, it’s the beginning of a new decade. A decade you’ve entered with hopes of achieving greater success in your business. How can you do that? By devising solid business and marketing strategies, founded on facts and numbers, which can be documented and analyzed to give you a real sense of ...
Read More

Black Friday 2019
With Black Friday just days away – Nov 29 – holiday shopping excitement is palpable. Retailers have got the inventories ready, promotion in place, and count down timers ticking. As the biggest sale event of the year – one that has already been shortened this season – Black Friday now spans a whole week, through to Cyber Monday. In this post ...
Read More

Page 1 of 41122040Last »