International Labour Organization
The Coronavirus pandemic has wreaked havoc all over the world. In US alone, 40 million people have lost their jobs since March 2020. Globally, this rate is somewhere around 400 million, as per International Labour Organization. However, the picture is not so dire for a small percentage of the world population. This small percentage represents the ...
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covid19 pandemic
In the wake of any health emergency, physical lives are given preference over mental well-being. Resources, efforts, and focus are all shifted to ensure the continuity of human life, and mental health is only considered when that primary goal is achieved – and this is the way it should be. And this is how it has been ...
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Market Research
Planning and conducting market research is a critical component of any business. It provides decision-makers with important information to decide the course of the company, launch a new product, or to keep a tab on what competitors are doing. Data indicates that market research is a growing industry of 47.36bn USD, globally – and rightly so. For a business ...
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Marketing Strategy In Lockdown
It looks like a dystopian landscape, to be honest. The other day, I stumbled upon images from around the world of famous places and landmarks that have been left abandoned amid the pandemic. Empty city squares, silent roads, shuttered roadside cafes – it was a sobering sight. I had never thought of experiencing such a thing ever in my lifetime. But ...
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Covid-19 pandemic continues
As the Covid-19 pandemic continues, businesses are learning new ways to keep themselves afloat. While some economies are surging in the current environment (technology and delivery services, etc.), others have started to feel the burn of the ensuing slowdown (restaurants and tourism, for example). However, as a tech startup in 2020, you may be able to survive, after all. With a ...
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Survey Abandonment
The last time I let an online survey take my time was a Facebook privacy survey. The company was rolling out some new privacy features and I immediately jumped on the chance to let Zuckerberg know what I expected. As somebody who does not initiate or finish a lot of online surveys, I feel quite confident in my position to tell ...
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