Consumer Awareness, Attitudes and Usage

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Annual Household Income:

What is the first brand that comes to your mind when you think of product XYZ?


Which of the following brand/s do you equate with quality?

Are you familiar with Brand X?

Do you remember the tagline associated with Brand X?

Have you seen advertisements about Brand X?

Where did you last see/hear about Brand X?

Briefly list the ads/marketing campaigns that come to your mind when you think of Brand X?


Have you seen Brand X in stores?

Which stores have you seen Brand X in?

When you think of Brand X what is the first thing that comes to your mind?


When you think of Brand X what is the first thing that comes to your mind?

What age group comes to your mind when you think of Brand X?

Which segment of the population do you think Brand X is meant for?

Which income bracket do you think Brand X is meant for?

Do you feel Brand X is for you?

If you answered No to the above question, please explain why.


How likely are you to recommend Brand X to others?

If you won’t recommend Brand X to others, please explain why?


Which brand do you prefer?

Why do you prefer the above brand?


How does Brand X compare with other brands in the same category?

What do you like the most about Brand X?


What do you like the least about Brand X?


How can we improve Brand X?


Would you be willing to switch to Brand X if your favorite brand was not available?

How often do you use this product?

What brand did you last buy?

Have you ever bought [Brand X]?

When did you last buy Brand X?

Whom did you buy Brand X for?

Where did you buy Brand X from?

Do you currently have Brand X in your home?

How likely are you to purchase Brand X again?

If you won’t purchaseBrand Xagain, please explain why?


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