15. What age group comes to your mind when you think of Brand X?
16. Which segment of the population do you think Brand X is meant for?
17. Which income bracket do you think Brand X is meant for?
18. Do you feel Brand X is for you?
19. If you answered No to the above question, please explain why.
20. How likely are you to recommend Brand X to others?
21. If you won’t recommend Brand X to others, please explain why?
22. Which brand do you prefer?
23. Why do you prefer the above brand?
24. How does Brand X compare with other brands in the same category?
25. What do you like the most about Brand X?
26. What do you like the least about Brand X?
27. How can we improve Brand X?
28. Would you be willing to switch to Brand X if your favorite brand was not available?