1. Who was involved in the key selection process
2. What business needs led you to decide to buy this product/service?
3. What are the primary factors that informed your buying decision (please select all that apply)
4. How many vendors other than us did you consider for this product/service?
5. Which vendor provided the best solution to your needs?
6. Which vendor did you select?
7. Where did our product/service fall short?
8. What strengths of our competitors made you chose them over us?
9. What features were missing in our product/service that made you choose our competitor over us?
10. How likely are you to:
11. How does our company compare with other companies providing the same products and services:
12. On a scale of 1-10, with 10 being the best, how would you rate us on the following attributes?
13. Would you like to give us some suggestions/advice for improvement?