Photo Credit: iStock.com/Userba011d64_201
First off, ChatGPT is pretty fantastic. It has taken the world by storm and become the Internet’s unrivaled newest darling. Bill Gates thinks it’s ‘stunning’ and everybody’s favorite Ryan (Reynolds, that is) has called it ‘compelling’.
After witnessing its capabilities firsthand, we completely understand the adoration. We even predicted it might happen in this article when we talked about the hottest AI trends for 2022.
But before we go on further, let us first acquaint you with what ChatGPT actually is.
Let’s ask the AI itself.
Simply put, ChatGPT is artificial intelligence presented in the form of a chatbot. You ask it a question and it gives you the answer. It’s quite close to a search engine, but not completely. Instead of offering you pages of relevant answers, it remains brief, to the point, and gives you the experience of talking to a human.
The things we’ve asked it to do in the last 24 hours include teaching us about itself, giving us a recipe for a great cheesecake, telling us how it rains in the voices of Ricky Gervais and Donald Trump, generating countless topic ideas for blog posts, write a few meta descriptions, answer some philosophical questions, and tell me silly jokes when I was feeling bored.
The results were better than expected.
Here’s what it came up with when we asked it to pretend to be Ricky Gervais and describe how it rains (I got the idea from this tweet but changed the prompt a little).
Now, in Donald Trump’s voice:
Pretty neat, right? The most impressive thing was the conversational style of the answers. Like you were talking to a human. It was able to remember the context of the prompts, didn’t require us to give it full-blown sentences to clarify what we mean and was able to understand follow-up instructions, like, ‘it’s not good enough’ or ‘make it catchy’ or ‘how will you do it’.
All of this makes ChatGPT quite a cool technology. But as a business, you need more than what’s cool at the moment. You need to know if the technology has any real relevance to how you can maximize your productivity, grow your business, or scale its operations.
Even more, you want to know if it can potentially harm your enterprise, or expose your business to catastrophe in some way.
In this article, we examine all of it closely. We begin the process with a simple pros and cons list.
ChatGPT has the potential to automate many processes, make office jobs more efficient, and improve customer services by integrating ChatGPT with their business’ customer support.
As an advanced language model, it makes human-bot interactions more conversational and smoother. In addition to customer services, here are some other areas of business where it shows a lot of promise:
We will talk about 6 of them in detail here.
While ChatGPT may be more suitable for some industries than others, content marketing is relevant to all. You need it for social media, SEO, and offline marketing assets, too.
The reason ChatGPT is the perfect complementary tool for content marketing is that both are text-rich domains. Whether you are in the ideation stage or the execution, ChatGPT has its uses everywhere.
It can help you come up with potential titles for a blog post, write article outlines, clarify a concept so you can then simplify it for your audience, tailor your content to specific audience personas, write catchy captions and taglines, translate content, and much more. You can also program it to alert you if someone posts an inappropriate or offensive comment so you can take necessary action.
It’s important to remember that while the content it produces remains a bit limited (the info may be outdated plus minimal personalization), it’s a great tool to have to get you started and help you when you are in a time crunch. It can quickly spin you a meta description, a personal bio, or a product description.
What it cannot do is write an insightful, contextual, deep analysis of any topic. Even the 200-word posts it churns out are usually robotic, and wordy, with overuse of certain phrases. So while it can give you an outline, you must not ask it to write a lengthy 3000+ word blog post. Leave the in-depth conversations to your human writers and marketers.
But use it as a starting tool, and it won’t disappoint you.
This is where ChatGPT really shines. As an NLP model, it is designed to understand human interactions much the same way that humans do. Meaning, when you ask it a question, it understands your query even if it isn’t straightforward. It understands your intent, remembers the context, and responds to you accordingly.
Some other ways it can improve your customer support:
As with content marketing, lead generation, too, benefits immensely from ChatGPT. You can use it to write ad copies for social media, generate a long list of keywords that you can check the viability of through Google Trends and other tools, and compose scripts for videos and marketing emails.
Real estate professionals are using it to compose property listings and send promotional emails to clients.
If you are in the research mode, ChatGPT again has its uses. You can ask it to give you stats on a certain topic with references. Not only will it give you the information but will also give you the relevant URLs and source names. Sure, you may need to verify the information (ChatGPT has limited information post-2021), but you get the ideas and the starting point.
Surveys are one of the most important tools for businesses to gather customer feedback to improve services, processes, products, and operations. Without surveys and other forms of feedback data, any changes a business might introduce or implement, remain shots in the dark; some might stick, but most will miss the target.
ChatGPT has the potential to help businesses keep their surveys fresh and updated. They can help you reword and rephrase the questions, translate your survey questions in a variety of languages, give you insight into asking deeper queries, and even present customer support data to help you spot areas that need to be explored through well-timed surveys.
ChatGPT is equally useful when you want to generate employee-related surveys. These include employee satisfaction surveys, employee retention surveys, and employee engagement surveys, among others.
As a business research company, we invite our customers to use ChatGPT’s incredible capabilities to create smart questionnaires and stay a step ahead of your competition through timely surveys, quick analysis, and swift implementation of changes.
Another way businesses can use ChatGPT to augment their processes is to utilize it for HR and recruitment. An organization can use this NPL model to create a chatbot that helps HR professionals screen resumes, ask basic interview questions and alert recruiters as to which candidates best meet the criteria, and provide company information to potential candidates and new hires.
On the one hand, this speeds up the hiring process and eliminates human bias and error. And on the other, it frees up human personnel to focus on more complex tasks like handling the actual interviews.
HR professionals can also use ChatGPT to write convincing and detailed job openings by giving specific, in-depth prompts.
Another area where we see ChatGPT making a huge impact is in coding and development. As demonstrated by the developers themselves, the AI tool is incredibly efficient at coming up with basic code, allowing human coders to work on more sophisticated programs.
It also helps developers spot errors in their code and can suggest possible corrections. If you have trouble coming up with a specific statement, ChatGPT can give you code suggestions based on the context and syntax of what you’re typing.
If you are running an online community, you can use ChatGPT to set up a code that recognizes toxic behavior in texts and take action automatically.
Now that you have some idea of all the amazing things you can achieve with ChatGPT in your arsenal, it is time to set it up.
Setting it up is pretty easy if you are going to use it for content, research, marketing, and other simple tasks. All you need to do is sign up with OpenAI with a new account or merge your existing Google account with it.
Once you set it up, it’s just like sending text messages to a friend.
However, if you are going to use ChatGPT to create a chatbot or to integrate it with your Zendesk or another application, the process may be more complicated.
ChatGPT may be an awesome technology but it comes with caveats and caps.
ChatGPT has limited knowledge of events and things that happened post-2021. The data and knowledge it has been trained on had a cutoff date of September 2021.
So, if you are looking for the most updated and most recent information on any topic, what ChatGPT might tell you may not be completely accurate or up-to-date.
The free version of ChatGPT is available to everyone. Using the free version (or even the paid one) for business purposes without proper access controls may expose your company information to potential leaks.
It can even happen innocently. For example, if your team is working out the chinks in a new marketing strategy using ChatGPT, the information can potentially become public before it’s ready.
If your ChatGPT conversations aren’t encrypted, hackers and others with malicious intent can also get in and try to cause damage.
To safeguard against all these scenarios, it’s important to strengthen your access controls, apply proper encryption, and train your team well in working with ChatGPT and other AI technologies.
Unfortunately, the source of the information you get from ChatGPT cannot be verified in most cases. So in addition to worrying about getting incorrect or outdated information, you also have to weigh the risk that you might be infringing upon someone else’s copyright if you use ChatGPT-generated content as it is.
When we asked ChatGPT if it knows when it’s producing copyrighted material, the AI said it doesn’t have that capability.
So, to protect your business and its interests, it’s better to use the content produced by AI by adding your own spin on it and never using it verbatim.
Accepting all of the glorious things this beautiful piece of AI technology can do, it must be admitted that it does not come close to the depth and insight human-generated content produces.
While it may be a great tool for surface-level customer services, it leaves a huge void when it comes to building deeper, more personal connections between brands and their customer base.
Not only does the content it produces lacks depth and personalization, but the writing quality does too. It relies on certain phrases that it uses over and over. It cannot explore a topic in contextual depth (unless you are a master of your field and can give it exact prompts), and often gives repetitive answers to multiple users for the same query.
With all of these limitations and risks in mind, it’s crucial to understand that this is the first version of a human-like artificial intelligence language model that we’re seeing.
Who knows how much it will improve in the next 5 or 10 years!
If its currency sophistication is any index, we are absolutely hooked to ChatGPT and cannot wait to see how OpenAI makes it better.
In its current format, however, it is a great starter and augmentation tool for businesses. Most entrylevel tasks can be automated with the help of ChatGPT, freeing up human employees to focus their attention and energies on more complicated tasks.
As a forward-thinking business, it’s important to consider all that ChatGPT can do for your organization and implement it in your operations accordingly. It’s the fastest way to overtake the stragglers in your industry who are still unsure of what AI is and how it’s about to change the market for good.