Email Survey Design: Best Practices for Maximum Engagement

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Email Survey Design

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Sometimes, completing survey counts can get challenging. Surveys are long and can be time-consuming, and most of the time individuals don’t want to waste time attempting them. They won’t take them up even if it improves the quality of products or services they are receiving.

However, there is something you can do to turn that around in your favor. Design an email survey. It is a survey-based email that helps you put behind the old traditional ways of sending links to surveys. Today, we will show you some best practices for sending email surveys.

10 Best Practices for Best Email Survey Design

An email survey is a survey embedded in an engaging email that initiates a better response rate. Here is how to send a survey via email. The following best practices will help you improve your email surveys so you can achieve desirable results.

    1. Focus On A Single Motive

Whatever you want to survey about, focus on that. It can be questions about customer service or feedback demand on your products or services. Also, it can be about the services in-store, whether offline or online, or reviews regarding your checkout or cart process.

Once you have a motive in mind, start framing your survey questions with easy answers. Also, avoid adding lengthy, time-consuming responses. You may want that from customers but most of them may not want to respond with a paragraph. So, it is better to keep the answers short, like Yes or No responses.

    2. Keep It Short and Concise

Surveys can be tiring and stressful, especially when a customer is in the middle of checking other emails or doing work. So, it is crucial to keep your email survey short and talk to the point. It will help customers easily understand your motive and answer your questions.

Of course, you are the master of your email but do not go overboard by including everything in your survey email. You can also use a high-quality survey email template to get a better idea. Use less information to embed the survey in email and keep it short, it will have a better completion rate and make customers happy.

    3. Use Testing and Analysis

Always test your survey email templates and design to see which generates better results. You can try numerous themes, ideas, CTAs, and text to see which performs best via A/B testing and has a better completion rate. In the end, you can collect results and use the variation that has better response rates. Send that to the most audiences before changing the theme further.

    4. Optimize For All Platforms

Everyone now has multiple devices at their disposal which they use to check emails, browse the web, and play games. So, it is best to optimize your email surveys for all devices, including mobile phones, tablets, laptops, and desktop PCs. It will ensure no matter which device your audience has, they will get a smooth and optimized experience.

    5. Avoid Spamming Surveys

Avoid sending out multiple surveys one day after the other. For example, you send out a feedback survey email one day and the next you send a product review email survey. It is a bad habit of spamming, which will most likely fill up the customers’s email, annoy them, and may automate your email to end up in spam. Instead, choose the survey with high priority collect its responses first, and give a short break before sending another.

    6. Choose A Powerful Subject Line

Survey email subject lines should be engaging, to the point, and powerful enough to make your audience open the email and be a part of your survey. So, write subject lines that intrigue your target audiences into opening your email. Also, avoid using clickbait as they will not be good for your reputation.

    7. Select A Proper Sender Address

The sender which appears in the email sent to your audience should also be proper and professional. Most of the time, a person looks at the sender’s address before deciding to open the email, if it is funny or vague, your email may stay in the inbox unopened. So, make sure your email sender address is either your brand name or includes a well-known senior-level person. Also, you can try out different names and addresses to see which gets better responses and use that one in the future.

    8. Make It About Customers

At the end of the day, the customer wants to know what is in it for them. The person is taking time off from their schedule for your survey and it is only fair of them to ask that question from your email. You can include free store credit or a discount code in your email which the customer can get after the completion of the survey. It can be a great motivator to engage audiences into participating and completing your survey.

    9. Show Empathetic Style

If you collect thousands of survey responses and never actually pay attention to them or read them to apply in the future, you might not get any responses in the next survey. Make sure to read the responses to your email survey, understand participants’ answers, and respond to them or if there is a piece of positive advice, apply it in your business. Also, if you get an extremely positive or negative response, you must reach out to the customer personally to thank them or address their concern. It will improve your brand trust.

    10. Use Reliable Email Marketing Software

A reliable and powerful email marketing software can help you gain more control and unlock great features for your email surveys. Whether you are designing an online survey for marketers or planning to start a feedback drive, email marketing software can help you bring the best out of your every email. Lastly, helps you secure valuable leads.

In addition, incorporating email archiving solutions is crucial for compliance purposes, ensuring regulatory adherence and providing a useful repository for historical email data.


We are at the end of our blog. Also, remember to send your email surveys at the right time to help your completion rate. You must test different times and use the one that best fits your schedule and generates better responses.

Email surveys are a great way to make surveys engaging and worth completing. We hope we have provided valuable information that will help you design the best email survey and generate great results.

About The Author

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.