“If you don’t take care of your customers, someone else will.”
The business industry is thriving. Managing a business is getting tougher as new ideas are flourishing and customer expectations are surging. It is important for you to make sure that your customers are satisfied with your products. There are many ways to do this, but one of the most used and certified ways to measure customer satisfaction is through a survey.
The customers are the building blocks of any business; happy customers lead to a successful business. A Customer Feedback Survey helps you get into the shoes of your customers and see their point of view about your products. This feedback is sometimes leaning towards the negative but is still very valuable as it provides room for improvement. According to Bill Gates, your most unhappy customers are your greatest source of learning. They tell you that aspect of your product or service which is ignored by others, but to tap into their minds and get the most out of them is the real challenge. A good and detailed survey helps you do just that. They are a gateway into the minds of your customers and help you build your products according to their preferences.
Another important function of surveys is that they help you retain customers. Once a business has achieved a high ground, customers tend to get bored or dissatisfied if there is no improvement in the product line. One of the most difficult parts of running a successful business is to retain the old customers while bringing in new ones. 3 in 5 customers would try a new company for better customer experience (American Express Survey).The market is getting tougher; a good survey keeps you updated with the wants of your customers and helps you improve your products.
Frequent surveys should be a part of your business plan as they act as the red light when the quality of your product or service goes down. As your business expands, managing all the units becomes complicated and there is a chance that the quality of your products is affected. This is a call for immediate action, as a compromise on the quality of your product or service is a dead-end for your business. If you do not maintain the quality of your products, some other company with better service is going to take away your customers.
Customers like to feel important. If another company gives them more attention and better products, they will automatically be attracted to that company. According to Socialmedia Today, 70% of buying experiences are based on how the customer feels they are being treated. It is your job as a business owner to ensure your customers feel valued. Surveys work in two ways: they help obtain critical information from the customers while also making them feel important.
A customer feedback survey can be a very valuable tool to add to your business improvement plan but you must be able to ask the right questions and then use the opinions to your advantage. To ensure that your survey leads you to the correct information, your questions must be relevant and to the point. We, at SurveyCrest have created some survey templates which you can use to your advantage (see below). You can browse through our templates below or create your own online survey, but do make sure you run a survey to find out where you stand with your customers.