25 Must-Have Business Automation Tools for Startups in 2024!

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Business Automation Tools

When people talk about the competition of startups during these modern times, they tend to make a mountain out of a molehill. Guess what? They are not wrong to do so since today’s unflinching business landscape is filled with startups grappling with many challenges. The rapid and explosive growth of competition and endless pace of innovation have made it difficult for businesses to stay ahead of the curve.

According to recent statistics, 90% of startups fail mainly due to a lack of market need and cash. If things keep stacking up like this, there will be nearly no room for aspiring companies to expand. Before that happens, companies can leverage automation. Yes, you heard it. The concept of automation has become indispensable for startups that spare no effort to survive and thrive.

To cast light on the definition of automation, it is an advanced way to “replace or enhance human labor with machines”. It helps streamline and automate mind-numbing tasks, granting access to valuable time and resources for focusing on more strategic endeavors. If startups want to scale and give a competitive edge, they must incorporate automation into their operations.

Now, let’s dig into some of the top automation tools that startups should consider merging with their operations in 2024.

25 Automation Tools For Businesses

1. Zapier


Category: Workflow Automation

Zapier allows you to connect your favorite apps and automate workflows. It does away with manual tasks such as data entry and file management.

2. HubSpot


Category: Marketing Automation

HubSpot offers a boatload of tools for inbound marketing, sales, and customer service automation. It enables startups to attract, engage, and delight customers to the nines.

3. Buffer


Category: Social Media Management

Buffer simplifies social media scheduling and analytics. It empowers startups to improve their social media presence and hobnob with their audience.

4. Calendly


Category: Appointment Scheduling

Calendly automates the process of scheduling meetings and appointments. It saves time and minimizes the strain of back-and-forth emails.

5. Trello


Category: Project Management

Trello entails a visual means to organize tasks and projects. In other words, it facilitates collaboration and boosts productivity within startup teams.

6. Mailchimp


Category: Email Marketing

Mailchimp automates email marketing campaigns. It equips startups with the capacity to send targeted messages to their audience and analyze campaign performance.

7. Salesforce


Category: Customer Relationship Management (CRM)

Salesforce provides a full-scale CRM platform for startups to manage leads, track customer interactions, and drive sales growth with flying colors.

8. Google Analytics

Google Analytics

Category: Website Analytics

Google Analytics gives insights into website traffic and user behavior. It leads startups to reach data-driven decisions and optimized online presence.

9. Asana


Category: Task Management

Asana reduces task tracking and collaboration to the bare bones. To elaborate, it gives startups  the green light to stay organized and revolve around their priorities.

10. QuickBooks


Category: Accounting Software

QuickBooks automates financial management tasks, including invoicing, expense tracking, and tax calculations. It harnesses startups and assists them in carving out streamlined solutions for managing their finances.

11. Slack


Category: Communication

Slack restructures team communication through channels, direct messaging, and harmony with other tools. It fosters collaboration and decreases email clutter.

12. Shopify


Category: E-commerce Platform

Shopify automates the blueprint of setting up and managing an online store. It introduces startups to an easy-to-use avenue for selling products and controlling inventory.



Category: Integration Platform

IFTTT (If This, Then That) contributes to startups’ adequacy to establish automated workflows between different apps and devices.

14. Zoom


Category: Video Conferencing

Zoom smooths the progress of virtual meetings, webinars, and conference calls. Zoom is known for accommodating startups to collaborate with team members and connect with clients and partners remotely.

15. FreshBooks


Category: Invoicing and Accounting

FreshBooks automates invoicing, expense tracking, and financial reporting. With FreshBooks, startups can effectively maintain financial visibility and control.

16. Evernote


Category: Note-taking and Organization

Evernote strengthens startups to capture ideas, take notes, and consolidate information across devices. It magnifies efficiency and knowledge management.

17. Jira


Category: Issue Tracking and Project Management

Jira lets startups trace issues, bugs, and project tasks with success. It takes care of transparency and accountability throughout development teams.

18. Google Workspace

Google Workspace

Category: Collaboration and Productivity Suite

Google Workspace puts forward a suite of cloud-based tools for communication, association, and output. It primarily consists of Gmail, Google Drive, and Google Docs.

19. Hootsuite


Category: Social Media Management

Hootsuite allows startups to handle multiple social media accounts, schedule posts, and monitor performance metrics from a single dashboard.

20. Monday.com


Category: Work Operating System

Monday.com is a customizable medium for project management, workflow automation, and team collaboration. It is tailored to the wishes of startups and growing businesses.

21. Typeform


Category: Online Forms and Surveys

Typeform is a software that arranges startups for building engaging online forms and surveys with a user-friendly interface. It picks up important feedback and data from customers and stakeholders.

22. Stripe


Category: Online Payments

Stripe untangles online payment processing for startups, enabling secure transactions and seamless assimilation with e-commerce platforms and mobile apps.

23. Zendesk


Category: Customer Support and Ticketing

Zendesk is a customer service mechanism for startups to direct support tickets, interact with customers on many channels, and check customer satisfaction metrics.

24. Airtable


Category: Database and Spreadsheet Collaboration

Airtable combines the simplicity of a spreadsheet with the power of a database, allowing startups to organize and collaborate on information in customizable tables.

25. FlyMSG.io


FlyMSG positions itself as a super productivity app, offering text expansion, writing assistance, and social media engagement features. It is an AI-powered productivity app designed to help you save time on repetitive writing tasks.


In the dynamic world of startups, where every second counts and resources are limited, embracing automation is not just a choice but a necessity for survival and growth. The 25 automation tools listed above cover a wide range of business functions, from marketing and sales to finance and project management, offering startups the golden chance to modernize operations, increase efficiency, and prioritize what truly matters – innovation and customer satisfaction.

About The Author

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.