What Are Design Principles Of Infographics Creation?

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Design Principles

Featured Image: iStock/KrulUA

A creative combination of graphics with information is always pleasing and attractive. Apart, Infographics have made implementing this unique combination much simpler. It has resulted in the great popularity of infographics.

Creating jaw-dropping designs might seem like a piece of cake but needs hard work and a creative approach. Although, having a basic idea about infographics design can make the entire job much simpler.

If you are a newbie and want to excel in your skills in infographic designs, then this guide is all you need. The underlying guide is all about the design principles of infographics. It will help you get a precise idea regarding different elements of infographics and aspects that can help you create stunning designs!

Here is a brief list of all the principles that can help any professional as well as newbie to create incredible infographic designs –


A simple infographic with plain text is not what you are looking for, right? Delivering ordinary data is sometimes boring and can drive the audience off! In such times, you need to add ecstatic visual elements to the design and create stunning infographics. Infographic designs allow you to add shapes, charts, graphs, etc. which can make your design more appealing.


An infographics design is just flat without creativity! Adding creative elements to the design is a must to make it more appealing. To make your design a remarkable success, you need to add a creative touch to make it the best! Give yourself enough time to create innovative elements to give your infographic design an irresistible appeal.

Explore your style and add it to the infographic to make it more creative. Adding typography, illustrations, icons, etc. can also enhance the overall look of the design.


Simplicity is always the key! Creativity is always a matter of attraction, but adding too much of it can diminish the key element of the design. If you are wondering how to design infographics, then here is what you need to do!

Take equal and innovative proportions of creativity and simplicity and add them to your design. Use your ideas to create innovative yet simple designs. Knowing your target audience can help you understand what you need to add to the design.

Be Smart To Design Infographics

Apart from design, you need to focus on the content of the infographics as well. Use your skillset to create smart designs with equal proportions of creative designs and informative content. Next, merge them into a well-organized infographic.

Make different templates according to your creativity and see what works best for you. A few tips to make your design smarter!

  • • Prefer color backgrounds as they create more impact.
  • • Colors corresponding to corporate colors are a good choice.
  • • Make sure the format of the infographic design meets the site requirements.
  • • Align images and information carefully to make meaning.


Another way to make your infographic designs more interesting is to allow your readers to explore information. Add valuable links and information which is cross-checked to give your audience clear and useful data.

Be transparent and share all the honest information in your infographic design. Keep the baseline clear i.e. to give useful and host information to the viewer.


When creating an infographic, it’s quite easy to commence mistakes either in the diagram or chart. And this might result in a quite clumsy design. Such an infographic can drive away from the audience and leave a negative impact. Try to include more shapes for different aspects in the infographic design. Provide clear and accurate visuals in the design to make it worth approaching.

A survey is one of the best ways to get clear brand insights from your audience which you can use to make your infographic as accurate as possible.

Try innovative mix and match to see what results you get, and proceed if it works well for you. Be minimalist in each approach as adding too much everything can be overwhelming. Stay accurate in your stats and shared data.

Summing Up

Like any other innovative design, infographics design also needs to be minimalist yet innovative. The reason and motive behind it is to help you deliver the right message. The guide above discusses all the basic design principles of infographics that can make your infographic look appealing. Keeping these principles in mind can help you attain the best results. Also, planning the entire design in steps can ease your job.

About The Author

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.