Negative Feedback: How To Handle The Inevitable Criticism?

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Negative Feedback

In the world of business, negative customer feedback is a given.

There is no way to avoid it, but there is a positive aspect to this. Believe it or not, negative feedback from customers can be a good thing.

Scratch that, it can be a great thing!

Most companies consider customer psychology tough to understand. If you receive negative feedback, really listen to it; try to find the underlying cause of the problem. Once the problem is clear, then go ahead and come up with a solution.

“Your most unhappy customers are your greatest source of learning.”

— Bill Gates

It might seem like a bitter pill to swallow at first, but once you think about it you will realize it’s a chance to improve. Listening to customers helps narrow down any glaring issues in your sales, marketing, strategy, supply chain, pricing points, and operations. According to Harvard Business Review, a 10% rise in your Net Promoter Score can result in a 6%-7% jump in revenue. Bottom line is, be glad you have unhappy customers.

Getting defensive or emotional is not a good idea. There are many ways to fine-tune your response strategy; here are some tips from the experts to help you out.

In the slides, you will find:

  • 11 tips and tricks for dealing with negative customer feedback
  • 11 useful statistics that highlight the importance of dealing with negative feedback

About The Author

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.