Move over Generation X. The businesses of today have now set their sights on a new breed of customer in 2016; Millennials. It isn’t surprising considering that they now make up a major part of the workforce. In other words, they have money to spend and businesses want a hefty portion of it.
Let’s not forget millennials who hail from international territories. You have immigration to thank for that. Their numbers just keep growing and show no signs of stopping. In other words, every marketing plan should incorporate Generation Y.
Generation Y keeps spending more each year which makes it an unavoidable market for brands, both old and new. Unfortunately, most businesses still struggle to make a connection with this generation. Brands must adapt in order to stay relevant to this market especially if they hope to stay competitive and grow.
What makes millennial customers tick? What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? Here are some valuable insights that will help your business stay young and appeal to Millennials.