‘May you live in an interesting age.’ This phrase, despite its ordinary use of diction, has quite a lot of insinuations behind it. Some regard it as an old Chinese curse. Some attribute it to Sen. Robert F. Kennedy who meant it as a salutation of sorts. But no matter what the intent behind this phrase, one thing ...

It is said that 25% to 40% of the total revenues of a business come from returning customers, a fact that has not gone unnoticed by firms. Its far harder to find a new customer than it is for a satisfied and loyal customer to make a repeat purchase. In fact, even the going gets tough (worse economic conditions), your ...

Online gaming was supposed to be about knowing your friends and opponents and besting them through sheer tenacity and skills. Online social networks were supposed to be about uniting people all over the world and promoting tolerance. Instead, we need to look at the facts - It is said that about 20% of the youth are ...

Marketing involves reaching a goal – the goal of attracting new and old customers to buy into your products and services. Marketing is also the means by which companies can build brand awareness in the market. Having said that, the way marketing has been done (i.e. traditional marketing) is under threat, thanks to the technological advancements ...

Entrepreneurs are a pretty eclectic bunch. Though not everybody has it in them to risk it all on an idea that can (for the least part) take them places and bestow financial independence, there are some common traits that all entrepreneurs share. Entrepreneurs possess similar qualities that make them perfect candidates to tread where few others would. ...

Surveys are great. But knowing how to ease people into filling them out is also a significant, if not an oft-neglected aspect of the process. Because after all, what good is a survey that doesn’t feature good responses? A Perennial dilemma for Surveyors and companies You want your survey to reach the right people at the right time? You ...