Photo Credit: iStock.com/Artist's xdez Marketing involves reaching a goal – the goal of attracting new and old customers to buy into your products and services. Marketing is also the means by which companies can build brand awareness in the market. Having said that, the way marketing has been done (i.e. traditional marketing) is under threat, thanks to ...

Photo Credit: iStock.com/Artist's SergeyNivens Entrepreneurs are a pretty eclectic bunch. Though not everybody has it in them to risk it all on an idea that can (for the least part) take them places and bestow financial independence, there are some common traits that all entrepreneurs share. Entrepreneurs possess similar qualities that make them perfect candidates to tread where ...

Photo Credit: iStock.com/Artist's TPopova Surveys are great. But knowing how to ease people into filling them out is also a significant, if not an oft-neglected aspect of the process. Because after all, what good is a survey that doesn’t feature good responses? A Perennial dilemma for Surveyors and companies You want your survey to reach the right people at the right ...

Photo Credit: iStock.com/Artist's laurha It is remarkable to note that with all the proliferation of science and technology today, world religions are showing no significant decline in members. The religious make-up of the major religions however, is another story altogether. Due to various cultural factors as well as differing fertility rates, size of youth population around the ...

Photo Credit: iStock.com/Artist's yuoak For every Zuckerberg, Dorsey and Karp out there, there are hundreds of startups that die a premature death. At least this is what the statistics would tell you. What they don’t tell you is that the entrepreneurs behind these startups are more likely than ever to learn from their mistakes and make their ...

The world is seeing a tectonic shift in the way businesses are being operated. Mompreneurs are a significant part of this new wave. With the demands of motherhood all but making mom quit their day job for something more flexible, something that puts them in the role of decision makers. They want to run a business on their own ...