Survey Results: The Battle of Smartphones – Apple vs Nokia!

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In September, we launched a short survey to compare the user experience of two of the world’s best mobile phone brands on our website. Apple iPhones were evaluated in contrast with Nokia smartphones. We can’t say that the results are particularly mind blowing, but they are still latest and very useful for mobile phone buyers/sellers/surveyors/manufacturers.

The previous month was also very eventful in the telecom industry with the launch of new iPhones 5S and 5C. From social media to print media, tech headlines were abuzz with iPhone news. There were also some expectations that Nokia might release its Lumia 1520 by the end of September, but the date was rescheduled for October 27 this year. The Lumia 1020, however, was released in UK on September 25. The phone features a 41-megapixel camera for which Nokia claims unusual efficiency and precision.

The Survey!

The survey consisted of 10 questions which were targeted to measure customer experience of both brands. The respondents were mainly from the US but a few Asian users also attempted the survey.

The first two questions were concerned with the user’s choice and understanding of the operating system he prefers. From question 3 till 8, we explored ratings on different features of the phones. After that, we put a question to compare their prices. Last but not least, was the question regarding brand recommendation to other smartphone users which definitely brought forth unexpected results.

So, today we are going to share the graphical results of that survey with our readers. Hope you find these interesting:

1. What do you consider most when choosing a smartphone?

What do you consider most when choosing a smartphone?

2. Which operating system works more efficiently on mobile phone?

Which operating system works more efficiently on mobile phone?

3. Which branded phone has larger memory?

Which branded phone has larger memory?

4. Which phone’s touch system works more smoothly?

Which phone's touch system works more smoothly?

5. Does iPhone provide more attractive dimensions than Nokia Lumia?

Does iPhone provide more attractive dimensions than Nokia Lumia?

6. On a scale of 1-10, with 10 being superb, how will you rate screen resolution of an Apple smartphone?

On a scale of 1-10, with 10 being superb, how will you rate screen resolution of an Apple smartphone?

7. On a scale of 1-10, with 10 being superb, how will you rate screen resolution of a Nokia smartphone?

On a scale of 1-10, with 10 being superb, how will you rate screen resolution of a Nokia smartphone?

8. Does Nokia Lumia offer better image quality than Apple iPhone?

Does Nokia Lumia offer better image quality than Apple iPhone?

9. Are Nokia smartphones more economical than iPhones?

Are Nokia smartphones more economical than iPhones?

10. Which of the two phones would you recommend to others?

Which of the two phones would you recommend to others?

Which smartphone are you using and why? …. Give us your opinion in the comments below.

About The Author

Kelvin Stiles is a tech enthusiast and works as a marketing consultant at SurveyCrest – FREE online survey software and publishing tools for academic and business use. He is also an avid blogger and a comic book fanatic.